Sr. Dir. Digital Marketing & Content Strategy Job at MN Vikings Football
MISSION:
Advance the Vikings legacy through the passionate pursuit of excellence.
SUMMARY:
The Senior Director, Digital Marketing & Content Strategy is responsible for the continued digital transformation of the Minnesota Vikings organization – driving the vision for fan experience across all Digital and Social.
Sitting within the Marketing vertical and reporting to the VP, Content & Production, the Sr. Director will drive cross-channel integration and planning for the Minnesota Vikings in order to engage and inspire Vikings fans. The role will oversee all owned and operated (O&O) digital platforms and products as well as team social channels with the objective of collaborating to develop a clear, engaging short and long lead content strategy. Based at Twin Cities Orthopedics Performance Center in Eagan, Minnesota, this position will also provide strategic digital and social media guidance and partnership to multiple departments including Ticket Sales, Corporate Partnerships, Partnership Activation, Marketing, Business Strategy, Business Analytics, Social Impact, and more.
ROLES & RESPONSIBILITIES:
Serve as an inclusive, team-first leader within Vikings Entertainment Network (VEN) and across the organization, providing mentorship and identifying growth opportunities for our talented staff.
Lead by example supporting a culture that inspires your teammates and fosters a synergy within that raises the level of ideation and execution.
Partner with VP, Content & Production and VEN Leadership to drive the vision and strategy for fan experience across all digital and social.
Responsible for the Digital Marketing & Media and Social Marketing & Media teams that set and facilitate the strategy and ensures organizational goals are met through the Vikings O&O’s and Vikings primary social channels. This includes maximizing digital content distribution, monetization opportunities, and marketing initiatives.
Responsible for the Content Product team including Content Strategy, Editorial and In-House Talent. This team facilitates the evolving process of optimizing content products, and represents the organization as fan-facing brand extensions covering the team and authoring content.
Ensure that our strategic pillars are woven into department priorities. Win Super Bowls, Provide a world-class fan experience, use our platform for positive impact, and build upon our legacy.
Collaborate with your teams and to create and communicate an annual Platform Strategy resulting in a clear understanding of how each channel drives brand strategy and connects with fan personas.
Lead the process of setting annual department goals that align with organizational pillars and annual business objectives, alongside a collaborative and transparent annual budgeting process to position the department to achieve said goals and support other departments to achieve theirs.
Creation and high level oversight of a comprehensive content distribution calendar that influences organizational expectations through visibility.
Partner with Business Analytics to build BI tools and dashboards including a transparent content dashboard that solidifies consistent interpretation of content performance metrics.
Translate content performance metrics into insights-driven content strategies that grow audiences, drive engagement, create value for partners, and drive ROI from paid efforts.
Partner with Vikings Leadership to shepherd cross-departmental stakeholders through digital and social philosophies as they strategize their respective department goals and initiatives in support of the organizations broader business impact efforts.
Oversee continued development of advanced Email Marketing, Push, and Paid Social strategies including performance and pacing across all active platforms.
Partner with Director of Entertainment Marketing and other stakeholders to advance development of our Influencer and Creator network and Director of International Marketing to develop content strategy that supports our overall International marketing.
Lead the ongoing process with stakeholders to continuously define the look/feel/tone/voice of team affiliated social channels, including but not limited to regularly reviewing and updating policies around social media, branded content, etc.
Oversee digital vendor management and resource efficiencies in partnership with Technology Solutions Manager, including the regular cadence of mobile app updates and development of future integrations. This includes, but is not limited to, AR, VR, CTV/OTT, Web3, gamification, etc.
Extend a best-in-class approach to others in the league ecosystem, supporting the league through participation in various committees, or presenting best practices.
Exhibit a philosophy of continuous learning related to industry and platform trends.
Other duties as assigned.
REQUIREMENTS:
To model our Vikings Values: put the team first, strive to achieve, commit to a diverse, equitable, and inclusive environment, seek to learn, and exhibit high character.
Proven understanding of the business imperative around diversity, equity, inclusivity, and belonging.
Growth mindset, empathy, grit, adaptability, and resilience demonstrated through prior experiences.
Successful track record of leading development and implementation of organizational culture to align with core values.
The successful candidate is a servant leader and visionary who has an elevated sense of curiosity, creativity, inclusiveness, and collaboration. A life-long learner who takes a solutions-oriented approach, empowers the team and instills accountability.
Proven track record of success in digital and social strategic planning; managing and building integrated digital and social editorial calendars; growing digital and social performance metrics, advising leadership on digital and social trends, collaborating with other marketing disciplines in planning and execution; leading and developing high-performing teams; and budget oversight.
Mastery of major social media platforms, digital marketing, and using a data-inspired approach to meet evolving customer needs across personas.
Demonstrated experience working with industry contacts to leverage premium storylines into earned media across social media ecosystem.
Understanding of brand/product philosophy with an ability to apply similar principles to content franchises.
Deep understanding and application of current and future social and digital trends.
QUALIFICATIONS:
10+ years of experience across multiple digital and social media functions including strategy, digital marketing, content production, and distribution within a demanding professional setting.
6+ years of leading collaborative teams and developing talent.
Experience in content, entertainment, or sports is desired, but not required.
Proficient with analytics tools.
Excellent presentation skills.
CONFIDENTIALITY REQUIREMENTS: This position may require the individual to have access to confidential records and information. To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to perform physical tasks such as lifting and moving boxes etc.
- The ability to lift 50 lbs.
- The ability to sit, stand or walk for long periods of time
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Standard office for regular office hours, on-site events
- The ability to work in inclement weather conditions
The Minnesota Vikings are committed to creating and sustaining a culture for you. Whoever you are, we are an organization that embraces and empowers people of all backgrounds and experiences and incorporate diversity, equity, and inclusion into the foundation of everything we do. We are proud to have a culture that empowers our people to harness their uniqueness to develop their full potential as a contributor to the success of the organization and the communities we serve. The Minnesota Vikings are an equal opportunity employer, and we continue to commit to creating equitable opportunities by ensuring that our place can be anyone’s place.
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