Crazy Aaron’s

Social Media & Influencer Coordinator

Position Description:

Under the supervision of the Marketing & Communications Manager, the Social Media & Influencer Coordinator will be responsible for the management of social media strategies, and the planning and execution of successful social media and influencer campaigns.

Duties & Responsibilities:

• Execute tasks related to a results-driven social media strategy
• Liaise with cross functional teams to create and coordinate marketing strategies that work across a variety of channels
• Maintain unified brand voice across different social media channels
• Work with social media management tools to track data and prepare reports on usage and interactions and capture key analytics
• Responsible for posting, management, and measurement of our various social media channels
• Collaborate with marketing team to build and manage a rich social media/marketing calendar including consumer emails, discounts, and website interaction
• Maintain a social media posting frequency in line with the sales and marketing calendar
• Create graphics and social media posts using design tools like Canva, when needed
• Uphold brand identity, awareness, and reputation of company through social media
• Capture new audiences, distribute new content and marketing media for placement on social media
• Develop and produce engaging video, photo, and written content targeted to specific demographics and audiences across a variety of social media platforms
• Monitor and moderate social media content, inquiries, and feedback during business and non-business hours
• Identify relevant influencers and coordinate product sampling and engagement and build relationships on various platforms
• Brainstorm new, creative approaches to influencer campaigns and execute strategies
• Research and document relevant industry experts and influencers
• Recruit influencers and create partnerships with support of supervisor
• Support influencer partners with content, insights, and deadlines
• Communicate trends, themes, and feedback gained from influencer interactions with supervisor and founder of Crazy Aaron’s to continue to develop the social media engagement strategy

Qualifications:

• Must be able to communicate clear, consistent messages across a variety of media
• Strong analytic skills to assess data from various sources
• Self-starter and results-oriented
• Demonstrated experience managing and monitoring social media platforms
• Strong written and verbal communication skills
• Good interpersonal skills to work with a diverse group of contacts
• Proficient in MS Office and/or Google Suite
• Extremely organized with excellent project/time management skills
• Potential to work on other special projects outside of marketing and events when/where needed
• Potential to travel to trade shows or influencer events
• Ability to work independently and complete assigned tasks without continual oversight
• Familiarity with range of social media platforms, social listening and community management tools, and paid social knowledge is beneficial
• Good photography and videography skills consistent with producing social media content
• A can-do attitude
• A desire to be creative, push the envelope, and have FUN