Part-time associates receive paid time off, paid holidays, are eligible for medical, dental, and vision insurance, and can participate in our 401(k) plan.

Summary: This role will work with department members to manage their online presence by developing a strategy, producing content, analyze usage data, manage projects and campaigns, as part of overall strategic marketing plans. The social media coordinator will have knowledge of industry trends and best practices in social media strategy. The social media coordinator will maintain a deep knowledge of our social media profile management platform and will help define and monitor progress towards KPIs, constantly optimizing strategies and tactics to improve ROI. This person will work closely with the Marketing Team to produce high-quality work that meets brand standards and strategic objectives.

Essential Duties and Responsibilities

• Develops creative and engaging social media strategies and campaigns
• Manages the day-to-day handling of all social media channels, such as LinkedIn, Facebook, YouTube, adapting content to suite different channels
• Oversees, plans and delivers content across different platforms using scheduling tool, AgoraPulse or other management platform
• Creates engaging multimedia content (original and relevant curated content) that promotes our brand and products across multiple platforms
• Provides research and data driven guidance to help define KPIs for a variety of campaigns, strategies and tactics
• Monitors, tracks, analyzes and reports on performance on social media platforms using tools such as AgoraPulse, Hootsuite, LinkedIn Analytics and Google Analytics
• Works closely with Marketing creative team and lines of business to develop campaign assets and content strategies to support social media channels
• Deploys social media tactics - regularly monitoring and evaluating effectiveness of those tactics, and making recommendations and updates to optimize campaigns
• Recommends improvements to increase performance
• Sets targets to increase brand awareness and increase customer engagement
• Tracks, compiles, analyzes, and report on campaign successes, social media engagement, patterns, KPI status, and other key metrics with marketing team
• Develops standard reporting tools - dashboards, etc.
• Assists with reviews and proofreading of materials before final production
• Works with Marketing Team on other projects as needed

BankFinancial is an Equal Opportunity Employer (minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity)
Required Experience:

Education/Experience

• Bachelor's degree (B.A.) from four-year College or university
• Minimum two (2) years digital marketing experience and/or training; or equivalent combination of education and experience
• Solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Experience maintaining and enhancing social media programs
• Experience working with analytics software, such as Hootsuite and Google Analytics
• Graphic design experience a plus
• Organizational skills, with the capacity to prioritize and work across multiple projects
• Ability to work well under pressure in order to meet deadlines
• A team player with strong work ethic and a positive attitude