SOCIAL MEDIA COORDINATOR

About Scratch and Peck Feeds

Established in 2010, Scratch and Peck Feeds is a premium organic animal feeds manufacturer headquartered in the Skagit Valley region of Washington State. As a family-owned Certified B Corp, we measure our success by three pillars of sustainable business: People, Planet and Profit.

Core Values

Scratch and Peck Feeds is built on a foundation of five core values. These values guide our decision-making and relationships with one another, our customers, communities, and business partners. Applicants must be able to demonstrate their ability to contribute positively to our company culture.

• Be Ever Present
• Invest in What Matters
• Cultivate Leaders
• Be the Best
• Have Fun

Position Overview

The Social Media Coordinator (SMC) is a full-time position that supports the marketing team in executing B2C strategies across all digital media and social channels. The SMC will be responsible for creating and organizing original content, imagery, and messaging, provide responsive and engaging customer interactions, build, and execute campaigns, support influencer programming, create paid social advertising strategies, analyze social analytics, and provide recommendations for improvement. The SMC will work collaboratively within all areas of marketing with a heavy focus on social media.

Our ideal candidate encompasses the following innate skills.

• Instrumental Team Player – collaborative, hungry and able to support all areas of marketing
• Stellar Communication – listener, respectful towards all, effectively connects with our audiences
• Cluckin’ Creative – produces fresh and engaging on-brand visual and written content
• Strategy Savvy – agile, strategic thinker, with a results-oriented growth mindset
• Self-Starter – rolls up sleeves to act on a multitude of priorities Essential Duties and

Responsibilities

• Strategize and implement digital and social media initiatives to support company goals
• Develop, edit, and publish engaging content calendars with original photography, video, captions, associated blogs and creative graphics (we use Canva, Hootsuite, and Trello)
• Engage with customers on all social channels in an authentic brand voice - like, comment, save, answer questions, etc.
• Monitor and pro-actively increase social traffic, growth, and engagement performance across all channels
• Build paid social experiences – specifically optimizing CPC’s, lead generation and audience retargeting
• Seek opportunities to build efficiency and automations in social processes
• Build social KPIs and monthly reporting with recommendations for improvement, present recap to Sales and Marketing teams
• Assist with creating website blogs, and subscriber communications - newsletters, emails, etc.
• Assist in facilitating revenue driving relationships through influencer platforms – Grin
• Continuously research and translate ideas and trends to support backyard chicken movement
• Foster a forever learning mentality and environment to learn about regenerative agriculture, healthy eating, animal welfare, and feed and farm industries.

Education, Experience, Skills

• B.A. in Communications, Marketing, Journalism, and/or Public Relations, or equivalent experience
• 2-3 years’ work experience in social media and PR
• Broad usage and understanding of Instagram, Facebook, Facebook Business Manager & Creator Studio, TikTok, YouTube, etc.
• Technically savvy in graphics, photo, and video editing platforms such as Canva, Adobe, Capcut, etc.
• Excellent verbal communication and copywriting skills with attention to detail
• Content creation and management, strong organizational skills * Dedicated, dependable, and professional team player
• Outgoing, motivated, outside the box thinker
• Comfortable in front of the camera, in farm settings and handling animals

Schedule, Salary & Benefits

Full-time, hybrid remote, weekday schedule. Starting wage is dependent on skills and experience. Benefits for full time employees include paid healthcare, 401k match, ongoing professional development, volunteer PTO, monthly product allotment, and much more!

Scratch and Peck Feeds is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Burlington, WA 98233: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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