Senior Paid Social Analyst Job at Nestlé USA
Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
POSITION SUMMARY:
About you: You’re motivated and proactive, with a passion for digital marketing, a hunger for problem solving, and an analytical mindset. You can make data-driven contributions to great programs and then run point on reporting and insights. You enjoy collaborating with colleagues to create effective solutions and are able to step up as a leader to push projects forward.
You will:
- Lead digital paid media strategy and management for Nestlé USA channels, while significantly supporting reporting for the broader corporate communications team.
- Manage paid media budget and performance KPIs.
- Conduct A/B and multivariable testing with social messaging, imagery and audience groups.
- Partner with internal recruitment marketing teams to plan, execute, and optimize social campaigns that activate prospective talent and position Nestlé as an employer of choice.
- Use social listening tools to manage crisis and issues reporting.
- Support in fielding national surveys to determine awareness and knowledge around issues and key topics.
- Manage ongoing reputational movement in brand trust, purchase consideration, favorability and awareness of Nestlé and its brands.
- Collaborate with key stakeholders, internal communications managers, and digital and content development team members, as well as external vendors.
We’re looking for someone:
- With 2-3 years of hands-on experience in digital communications executing paid media marketing strategies across multiple digital channels.
- With knowledge of relevant platform and technology products.
- Who is ready and willing to work hard and learn fast, especially in an entrepreneurial, flexible environment.
- Who is collaborative and has a proven track record of creating and optimizing campaigns to constantly improve results.
- Who is highly organized and able to manage multiple projects and understand and adjust to changing priorities and circumstances.
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
- Bachelor’s Degree in related field.
- 2-3 years of hands-on experience in digital paid media and (top of funnel) recruitment marketing campaign management.
- Comfortable working in a fast-paced, matrixed environment.
SKILLS:
- Strong analytical, and communication skills.
- Who is a skilled navigator of complex organizations with proven experience working with cross-functional teams.
- Who is ready and willing to work hard and learn fast, especially in an entrepreneurial, flexible environment.
- Who is collaborative with an understanding of how to leverage and support existing content, initiatives, and contributions.
- Who is highly organized and able to manage multiple projects and understand and adjust to changing priorities and circumstances.
Requisition ID: 232360
#Li-Hybrid
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
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