The Senior Digital Advertising Analyst will work under the direction of the Digital Media Manage to execute digital advertising campaigns and analyze the results for better optimization. This includes consulting directly with digital strategists in order to better meet client objectives. This position serves as a team lead for a group of digital advertising analysts to make sure that the group adheres to best practices as well as provide necessary training as directed.

RESPONSIBILITIES

• Manage execution of digital advertising services for clients in order to meet the goals of increasing KPIs for a portfolio of clients with a combined value of up to $5 million in annual revenue.
• Over-see the execution of digital advertising campaigns of accounts assigned to other members of the team.
• Coordinate with creative services, advertising strategists, and social media specialists to optimize advertising strategies for clients. This includes implementation of advertising tags, remarketing pixels, call tracking numbers, and conversion codes.
• Perform campaign audits, track and analyze campaign data in order to guide informed campaign management decisions for both assigned accounts as well as group accounts.
• Consult with the sales team for digital advertising discovery as well as ongoing opportunities.

REQUIREMENTS

• Bachelor's Degree in marketing or related field preferred
• 3-5 years of experience in managing digital advertising campaigns on behalf of clients. Experience with Google, Facebook, and Instagram required. Additional experience in LinkedIn, Twitter, and other advertising platforms is a plus. Must also be able read Analytics and work with spreadsheets in order to analyze data to make informed decisions on campaign management.
• Must have a strong understanding of digital advertising strategy and an analytical/data driven mindset.
• Strategic and critical thinking as well as excellent communication and presentation skills that can be understood by top level positions including business owners, CMOs, SVPs, and Directors. Coding skills and conversion rate optimization is preferred.
• Google AdWords Certification. Digital advertising certifications from Lynda or Udemy preferred.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Experience:

• Digital Advertising: 3 years (Preferred)

Work Location: Hybrid remote in Rock Hill, SC 29730

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