Senior Brand Strategist Job at Portland General Electric
Portland General Electric Portland, OR
$85,500 - $142,500 a year
At PGE, our work involves dreaming about, planning for, and realizing a smarter, cleaner, more enduring Oregon neighborhood. Its core to our DNA and we haven’t stopped since we started in 1888. We energize lives, strengthen communities and drive advancements in energy that promote social, economic and environmental progress. We’re always on the lookout for people passionate about leading and being a part of teams that are advancing innovative clean energy solutions that are also affordable and accessible to all.
This is an exciting time to join Portland General Electric. As Oregon’s largest electric utility, Portland General Electric is leading an energy transformation that will harness the power of clean and renewable resources. Our vision for a clean energy future relies on three interrelated and overarching strategies: de-carbonize through investing in clean and reliable energy; modernize through a smarter more resilient grid; and empower our customers in their energy technology choices.
We’re searching for innovative, customer and results-obsessed leaders to help power our mission and lead the way in championing the world’s clean energy future!
Job Function Summary
Develops and maintains brand and ensures products, services and communications align to the brand promise.
Key Job Information
Senior Brand Strategist 6456
Grade 7
Career Level: P3
Career: Requires in-depth knowledge and experience
Uses best practices and knowledge of internal or external business issues to improve products or services
Solves complex problems; takes a new perspective using existing solutions
Works independently; receives minimal guidance
Acts as a resource for colleagues with less experience
Key Responsibilities
Brand and Digital – Communication Content Strategy Provides technical advice on and implements brand and content strategy across all channels (e.g., print, digital, email and social media communications) to support overall department and company goals; coordinates with communications teams; establishes quality standards and ensures work meets those standards.
Communications Planning Executes brand and communications plans within budget for customer communications and corporate initiatives; adheres to marketing communication calendar, annual editorial calendar and seasonal calendar in alignment with internal clients and stakeholders; advises clients on how best to optimize budget; manages print, digital and experiential projects; provides expert advice to clients on how best to optimize budget and resources.
Project Execution Project manages the production of materials (may include writing, editing, designing or developing), customizing by channel and audience as needed; makes decisions about content and how best to align to brand; determines which brand guidelines to apply; funnels all projects through appropriate review and quality assurance processes; gains buy-in from stakeholders; develops and implements methods for keeping clients and stakeholders informed on work via formal (presentations) and informal (emails, meetings) communications; ensures brand standards are maintained throughout campaigns; determines when work meets quality standards.
Communication Content Performance/Evaluation Develops and tracks metrics and return on investment (ROI) of brand and customer communications and evaluating customer satisfaction/engagement/brand research analyses to inform strategies and priorities.
Process Improvement Identifies best practices and emerging technologies and implements process improvements to maximize effectiveness in promoting and maintaining company brand.
Content Strategy Research Researches developments in communications, content strategy and brand positioning; incorporates new developments for projects; leverages qualitative and quantitative customer communication research to determine applicability and recommends and implements changes in departmental strategy.
Education/Experience/Certifications
Education Requires a bachelor’s degree communications, marketing, business or other related field or equivalent experience.
Experience Typically five or more years in communications or a related field.
Competencies (Knowledge, Skills, Abilities)
Functional Competencies
Intermediate knowledge of content strategy fundamentals and process
Intermediate knowledge of communications best practices, including brand and digital, in a variety of channels
Advanced writing/editing skills, including using AP style
Advanced knowledge of the structure and content of the English language, including the meaning and spelling of words, rules of composition and grammar
Advanced computer skills in using Microsoft Office – Word, PowerPoint, Excel and Outlook
General Competencies
Advanced analytical thinking skills
Intermediate business acumen
Intermediate conflict management skills
Advanced decision-making skills
Intermediate influence skills
Intermediate negotiation skills
Intermediate organization and prioritization skills
Intermediate project management skills
Advanced written and oral communication skills
Physical and Cognitive Demands
Cognitive Level
Substantial: Consistent use of logic or scientific thinking to define problems, collect information, establish facts and draw valid conclusions (for example, engineer, HR director, plant manager, etc.).
Cognitive
Ability to adhere to set response times, deadlines and time-sensitive tasks
Ability to follow accuracy standards
Ability to follow through on decision-making tasks
Ability to interact effectively and collaboratively within a team environment
Ability to communicate and problem solve when under stress
Ability to respond and adapt to frequent change
Ability to accept and demonstrate self-awareness when provided constructive feedback
Ability to discern feedback and acknowledge ownership of areas of improvement
Ability to avoid future mistakes by applying reasonable skills to new but similar work situations or tasks
Ability to successfully collaborate with peers, managers and others within the organization Demonstrates sound memory
Ability to process new information to be applied consistently to work tasks
Schedule/Attendance
Ability to work long hours
Ability to work long hours
Ability to work a variable schedule
Ability to report to work and perform work during periods of severe inclement weather
Ability to consistently meet attendance standards for regular, reliable, predictable, full-time attendance [for part-time positions, change to part-time attendance]
Ability to consistently meet attendance standards for regular, reliable, predictable, full-time attendance [for part-time positions, change to part-time attendance]
Physical Capabilities
Occasional Driving/travel/commute
Computer use (use computer regularly for entire work shift)
Environment - Indoor/Outdoor
Office environment
Plant environment
[occasionally]
Field environment
[occasionally]
Compensation Range:
$85,500.00 - $142,500.00
In addition, this position is eligible for a performance-based incentive bonus. Actual total compensation is commensurate with experience, skills, and education
PGE believes in rewarding dedicated performance. We provide a total rewards package that is designed to reward your contributions to the company, and, at the same time, support your well-being and professional development, both now and into the future. To find out more, click
here
.
Join us today and power your potential!
Assisting with storms or other Company emergencies is a part of all positions at Portland General Electric.
PGE is committed to diversity and inclusion in the workplace and is an equal opportunity employer. PGE will not discriminate against any employee or applicant for employment based on race, color, national origin, gender, gender identity, sexual orientation, age, religion, disability, protected veteran status, or other characteristics protected by law.
PGE does not discriminate on the basis of disability. We recognize individuals have a variety of abilities to offer and we believe there is much to value and celebrate by incorporating different abilities into the work we do. One very important way we live this out is in our application and interview process. We work hard to support individuals who may need an accommodation to fully participate in these processes. If you feel you may need an accommodation, or would like to request one, please notify the Talent Acquisition Specialist (Recruiter) associated with the job posting. You may also make this request by contacting
talentacquisition@pgn.com
or by calling 503-464-7250. The Recruiter will provide information and next steps for the accommodation process. Our Diversity, Equity & Inclusion (DEI) team is also available for support. You can contact them at
dei@pgn.com
.
To be considered for this position, please complete the following employment application by the posting close date. Posting closes at midnight (Pacific Time) on the closing date below. If no date is listed, job is open until filled.
May 16, 2023
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