Sales Representative Job Description

Coyote Hole Craft Beverages is a rapidly growing family owned hard cider producer located in Central Virginia at Lake Anna. We produce award winning hard ciders and cider sangrias that use only locally-sourced, Virginia apples that are freshly pressed to create over 20 different varieties. We package our ciders in kegs and cans year-round and our ciders range from semi-dry to sweet using a wide array of apple varieties as well as the use of a variety of fresh fruit to create unique flavor profiles.

Primary Job Responsibilities

- Grow sales and distribution within assigned territory
- Adhere to an aggressive call frequency (average of 50 calls per week) on key existing and new retailers in assigned territory
- Train, motivate and influence retailers and their teams on Coyote Hole brands
- Attend weekly company sales meetings
- Use internal data systems and strong analytical skills to maintain existing distribution while always looking to expand distribution with new customers
- Track all sales calls, stop ins and activities on Ekos software
- Coordinate tastings and tap take overs with retailers to develop brand awareness and engage customers
- Assist in conducting quarterly distribution reviews analyzing sales vs. quarterly goals
- Identify local sponsorships and special event opportunities
- Help manage brand ambassador programs to ensure tastings are maximized to line up with Coyote Hole’s key priorities
- Complete all required reports with timeliness and accuracy
- Track current and potential customers in our distribution software
- Work closely with wholesalers on placing orders, inventory and events
- Comply with all company policies and procedures, ensuring that all activities are conducted within Local, State and Federal laws

Job Requirements

- 2-3 years of sales experience in the Beverage Industry
- Must live in the assigned territory
- Must have a car
- Technical cider knowledge preferred
- Existing craft beverage relationships (preferred)
- Energetic and motivated with existing sales skills
- Competitive with a passion for craft cider
- Ability to form relationships
- Strong communication skills
- Strong computer skills and experience with social media platforms
- Ability to multitask while still meeting all deadlines
- Deadline focused with attention to detail
- Independent worker with flexible work schedule
- Strong analytical skills with the ability to turn data into action
- Able to lift 50+ pounds

Job Types: Full-time, Part-time

Schedule:

• Day shift
• Evening shift
• Monday to Friday
• Weekend availability

Supplemental pay types:

• Bonus pay
• Commission pay
• Monthly bonus

License/Certification:

• Driver's License (Preferred)

Work Location: On the road

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