Integrated Marketing Specialist Job at Powerfront

Powerfront Remote

We are looking for a highly motivated game-changer to join our Marketing team. This is an amazing opportunity for a master of execution with the right mix of a creative and analytical approach to sales enablement. This dynamic self-starter is someone who:

  • Is innovative and analytical with a passion for content creation
  • Has strong planning and organizational skills with a track record in marketing campaign and performance management
  • Is skilled in developing integrated marketing communications and cross channel content strategies
  • Has strong communication skills with commercial awareness aligned to revenue targets
  • Is experienced in building and maximizing campaigns and journey flows and has a track record in providing a return on investment.

Key Responsibilities

  • Develop and manage the mid and long-term demand generation and collaborate on the go-to-market plans supporting growth in key markets in North America, APAC & EMEA.
  • Execute and analyze digital marketing campaigns providing actionable insights into performance optimization.
  • Responsible for driving revenue and delivering compelling global lead generation campaigns.
  • Develop integrated programs of engagement for both inbound and outbound channels.
  • Oversee cross-functional teams and stakeholders, to deliver relevant, timely, and targeted campaigns, working closely with agency partners, creative designers, content creators, and media.
  • Managing multiple projects, launching new insights, and operating end-to-end marketing initiatives across PPC, SEO/SEM, social media, display advertising, and emerging, communication channels and digital technologies.
  • Lead the team in the development of best-in-class and emerging marketing assets and drive multi-faceted marketing projects through to completion.
  • Play a critical role in the development of brand positioning

Key Requirements

  • 3-5 years of professional experience in SaaS B2B Digital Marketing
  • Experience overseeing a global strategy and managing collaboration with teams across different time zones
  • Excellent verbal and written communication skills with a flair for audience engagement and fluency in conversion metrics.
  • Working knowledge of HTML, CSS, Google Analytics, or other data analysis tools
  • Experience with developing, executing, and optimizing A/B and multivariate campaigns
  • Proven track record of delivering performance metrics and presenting results to C-level executives
  • Experience leveraging customer research, data, and metrics to back up assumptions and generate realistic forecasts
  • Experience in marketing or e-commerce merchandising
  • Bachelor’s degree in marketing or business

Summary of Benefits

  • A dynamic & forward-thinking organization revolutionizing retail technology
  • A virtual workforce, remote but highly interactive and collaborative
  • Competitive salary and benefits
  • Be a part of an amazing culture with a high client and staff retention
  • Take pride in partnering with the most prestigious brands in the world
  • Career progression and longevity

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Powerfront provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.




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