Sales Representative Job Description Overview

As a Sales Representative your main job is to generate new business, grow existing clients, and increase occupancy, sales, and profits especially during the slow season. You must assist with developing and executing a comprehensive Marketing Plan that results in achievement of revenue goals for the hotel. The Sales Representative is the liaison between the hotel and the surrounding community. As such, you must remain active in the business community to ensure on-going networking opportunities.

Personality / Physical Requirements:

• Possess excellent written and oral communication skills in customer relations.
• You must be aggressive in targeting new business, but understand the delicate balance needed to maximize revenue while still satisfying our customers.
• Outgoing nature, persistence, self-motivation, goal oriented, with a special flare for negotiation. Most of your time will be devoted to customer contact, whether it be in person, over the phone, or online.
• Dress for success, your professional appearance will reflect positively on our hotel. You should enjoy asking for business and closing sales, be it with a new customer whom you aggressively pursued, or a customer with whom you have or will nurture a long-term relationship.

Major Duties:

• Responds promptly to all inquiries, leads and correspondence from prospects, customers and referrals within 24 hours. Dedicates majority of time to direct telephone sales, email prospecting, internet prospecting and direct cold calls within our assigned market. You should be connecting with every business within a five mile radius of the hotel at a minimum.
• Develops, calls on, makes personal visits, and maintains familiarity with differing market segments to target for solicitation. Examples include but are not limited to: state-based associations, corporations, educational institutions, industrial facilities, tour and travel companies, unions, professional organizations, sports teams, departments and retail establishments, and government agencies.
• Develops an intimate working knowledge of all hotel departments and functions, including Front Desk, Operations, Housekeeping, Maintenance, Accounting, Marketing and Sales in order to be fully versed in all the hotel can offer our guests.
• Maintains familiarity with and analyzes the competition from other hotels within the surrounding area. Stays abreast on industry trends and makes recommendations of changes which would affect operations.
• In charge of ensuring our hotel is properly advertised in local media, especially local maps. Keeps property website current with updated photos and service additions.
• Consistently meets and exceeds all established sales goals. Produce weekly reports of sales activities and progress that are to be given to General Manager.
• Books meetings and conferences with an emphasis on up-selling guest rooms and additional amenities. Follows up on progress of group bookings, such as room night pick up, rooming lists, and cut-off dates with the Front Office Supervisor to insure maximum occupancy every week.
• Reworks and tries to reinstitute old accounts.
• Maintain memberships and contacts with hotel industry associations. This means attending trade shows pertinent to assigned areas.
• Establishes and maintains up-to-date communication with all hotel staff.
• Follows up with all clients before, during, and after their functions to insure customer satisfaction and repeat business. This means having accurate forecast and recap information.
• Properly maintains all files and accounts in accordance with the established guidelines. Follows and carry out all established office policies and procedures.
• Reacts promptly to requests from General Manager and other members of upper management

Job Type: Full-time

Benefits:

• Employee discount
• Paid time off

Schedule:

• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Spokane, WA 99201: Reliably commute or planning to relocate before starting work (Required)

Education:

• High school or equivalent (Preferred)

Experience:

• Hospitality: 2 years (Preferred)
• Hotel Sales: 1 year (Preferred)

Shift availability:

• Day Shift (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person

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