EXTERNAL BUSINESS DEVELOPMENT DIRECTOR

DAILY PAY OPTION AVAILABLE!!!

Bridgeview Center is looking for the ideal Business Development Director. This individual will work with the administrative, marketing, and sales staff to guide the center sales program which ensures: strong customer, referrer, and payor satisfaction; appropriate market penetration; positive public image; maximization of center QMix and Average Daily Census (ADC) goals.

Build and grow census and quality mix by developing the market and providing prospective patients/responsible parties with appropriate information and assistance in choosing a nursing center. Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time allocated to external sales development.

RESPONSIBILITIES:

Marketing & Census Development

• Create and implement both long- and short-term quarterly marketing/growth plans to achieve budgeted census, quality mix and occupancy targets.
• Review Facility performance statistics related to Admissions, DCs, Transfers to complete SWOT analysis and develop a strategic plan.
• Develop sales opportunities with referring hospitals by identifying, initiating, nurturing and maintaining contact with physicians, social workers, case managers/discharge planners.
• Target and build relationships with area AL, IL, Senior Living Communities, Senior Housing, Senior Center, Libraries, Church organizations, Chamber of Commerce, Rotary International, etc. to support census development.
• Identify opportunities for development and placement of media advertisements and print/media creative and work with corporate marketing team for signage and collateral needs/requests.
• Coordinate and provide in-services about the Center, services, and clinical capabilities to appropriate potential referral sources
• Work with Center Administrative and operational team to ensure customer satisfaction.

QUALIFICATIONS:

EDUCATION / EXPERIENCE:

• 2 years of experience in an Admissions/Marketing position in healthcare environment
• Long term care experience required
• Knowledge of Medicare and 3rd party billing
• Knowledge of medical terminology
• Ability to discuss clinical evaluations with physicians and other care givers within facility

TRAVEL:

• Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected.

QUALIFICATIONS:

EDUCATION / EXPERIENCE:

• 2 years of experience in an Admissions/Marketing position in healthcare environment
• Long term care experience required
• Knowledge of Medicare and 3rd party billing
• Knowledge of medical terminology
• Ability to discuss clinical evaluations with physicians and other care givers within facility