KEY RESPONSIBILITIES

Job Summary –

The role of Director of Communication is to oversee the positive public image of Kona Village a Rosewood Resort by managing all areas of external and internal communication plans including public relations and social media.

Maximize exposure in the local, regional national market by promoting and securing media coverage through the practice of establishing, maintaining and further strengthening media relationships. Coordinate community involvement opportunities to ensure maximum exposure. Work closely with marketing team for consistent messaging and strategic media relations and social media messaging.

Maintain an excellent hotel and professional reputation in the eyes of the media, the public, the owners, the guests and the hotel staff.

Essential Duties and Responsibilities – (Key Activities)

• Creates positive profile awareness through the media representatives on all aspects of Kona Village a Rosewood Resort revenue streams to ensure that we meet our Marketing Communication and PR objectives as laid out in the annual S&M plan.
• In-conjunction with the Director of Sales & Marketing – develop a marketing plan for Kona Village a Rosewood Resort that underpins the annual budget goals of the hotel.
• Identify recommend and act upon any potential marketing opportunities that create a positive market profile or potential revenue stream for Kona Village a Rosewood Resort.
• To develop a strategic marketing communication plan for pre-opening and post opening using the Rosewood Hotels and Resorts marketing guidelines. To ensure that the hotel is professionally positioned in all of the key market segments across the rooms, conference, food and beverage, and spa.
• To ensure that all marketing resources and deployed to create an adequate return on investment and that all projects support each other as part of an integrated plan.
• To optimize the relationship with key marketing partners (PR agency, printing company, social media partners) to ensure that they are provided with a strong brief from the client and that our investment generates appropriate levels of return which is measured carefully.
• To present a transparent view of the communication approach to ensure that key division heads and managers are fully aware and conversant with the planning direction and priorities of the pre-opening and live marketing communication activities.
• Liaise with Rosewood P.R. and Rosewood P.R. agencies and carries out Public Relations activities as requested by Rosewood Hotels & Resorts.
• To embrace innovation and recognize that our internal team will be a major source of new ideas that we will encourage and nurture.
• To engage in administrational task to support the direction of the Marketing department (particularly during the pre-opening phase.)
• To police internal content of the hotel website and to work closely with Director of Sales & Marketing, Director of Revenue and Rosewood Corporate team to ensure that the hotel website is fully optimized, and the content is fresh with regular update that reflect the activities planned and taking place at Kona Village a Rosewood Resort.
• Work in conjunction with the Food & Beverage Department to develop an annual F&B action plan with supporting communication, collateral and PR actions to gain the maximum exposure for these initiatives.
• Coordinate with all marketing partners to ensure timely and accurate delivery of all marketing initiatives and collateral as instructed by the Director of Sales & Marketing.
• Oversee the planning and execution of all Rosewood Photo-shoots, to ensure that Kona Village a Rosewood Resort has a constantly evolving and updated range of press, brochure friendly photography, in keeping with the photography guidelines defined by Rosewood Hotels and Resorts.
• Oversee the social media community management for Kona Village a Rosewood Resort including responsible for developing a content calendar, post copy and imagery.
• Coordinates and follows up with all operating departments on marketing initiatives to ensure their timely delivery as designated by the Director of Sales & Marketing.
• Establishes and maintains excellent relations with the relevant media in Kailua-Kona, Hawaii, UAE, (and beyond) and foster close relationships to help secure editorial coverage for Kona Village a Rosewood Resort.
• Creates positive press releases briefs and circulates them to relevant PR agencies after approval of the brief from Director of Sales & Marketing.
• Administrate the Sales and Marketing action plan and finalize the requested monthly updates with measurable outcomes.
• Maintains a current and accurate electronic photo library within the hotel marketing department and with Rosewood Marketing including updates for the hotel website.
• Attends relevant functions, events or receptions with a view to positively promoting our properties’ events or products.
• Completes hotel sites tours in a professional and courteous manner at all times as instructed by the Director of Sales & Marketing.
• Prepares monthly and ad-hoc reports on the effectiveness of all marketing communication disciplines.
• Ensure that all projects, expenses etc are in accordance with the budget, which shall be submitted to and approved in advance of the commitment by the Director of Sales & Marketing.
• Assists in procurement of sponsors for events and activities.
• Carries out other additional duties from time to time as delegated by the Director of Sales & Marketing.
• Assist Managing Director with speeches, internal and external communications and media interviews.
• Is a “Brand Ambassador” at all times and ensures brand integrity and clarity are always maintained.
• Models the Company’s culture, vision, mission and core values at all times.
• Ensure that standards are maintained at a superior level on a daily basis.
• All other duties as required.

Others

• While this job description is intended to be an accurate reflection of the duties involved in this position, the company reserves the right to add, remove or alter duties when business need dictates.