Digital Marketing Growth Specialist Job at Henry Schein
Digital Marketing Growth Specialist
The Digital Marketing Growth Specialist will contribute to the development of campaign strategy and utilize digital marketing skills to work on full-funnel Equipment campaigns and initiatives; developing, creating, managing, and optimizing digital end-to-end go-to-market strategies that drive revenue growth. This position will partner closely with internal and external team members including product category managers, channel managers, analytics, sales, suppliers, agencies, contractors and more to forecast, develop, launch, and track growth marketing initiatives. The ideal candidate will possess experience in digital marketing, a test-and-learn mindset, and results driven results.
ESSENTIAL RESPONSIBILITIES & ACCOUNTABILITIES:
KEY RESPONSIBILITIES:
- Manage and direct high-impact go-to-market strategies that drive incremental revenue
- Formulate strategic insights from a variety of sources to develop top-, mid-, and bottom-funnel content that engages our audience and drives conversions
- Partner closely with copywriters and designers to iterate on marketing assets and optimize media to drive conversions in a variety of channels and calls-to-action, including engagement, opens, clicks and form fills
- Communicate campaign vision to key internal stakeholders including product category managers, channel managers, and marketing leadership as well as external stakeholders such as suppliers and key opinion leaders
- Manage schedules of all assets, product content and deliverables with corresponding team and channel partners.
- Provide actionable SEO direction to the content team to execute on, including landing pages, product pages, educational resource centers, YouTube videos, etc.
- Collaborate with partners to optimize growth components, including but not limited to digital, email, social, display, content, video, organic SEO, PPC, etc.
- Incorporate a test-and-learn approach to continually instruct and augment the performance of all campaigns
- Deliver timely, relevant, and straightforward reporting and analysis on campaign KPIs and proactively provide recommendations for adjustments to improve performance of in-flight campaigns as well as future campaigns
SPECIFIC KNOWLEDGE & SKILLS:
- Experience with strategizing and executing digital growth marketing initiatives
- An understanding the use of content, promotions, and special offers to drive response
- Skilled in a variety of marketing activities and channels, including social media, display advertising, content marketing, email marketing, SEO, PPC, landing page design, etc.
- Experience with search technologies and platforms
- A strong understanding of SEO strategies and the business models of search platforms
- Excellent verbal and written communication skills
- Highly organized with strong project management skills
GENERAL SKILLS & COMPETENCIES:
- Excellent time management skills and the ability to prioritize work
- Ability to set clear team goals, delegate tasks and set deadlines
- Very good attention to detail and accuracy
- Customer service oriented and ability to work with and resolve complex issues
- Ability to plan and arrange activities
- Excellent interpersonal communication skills
- Excellent written and verbal communication skills
- Ability to maintain confidential and highly sensitive information
- Ability to work in a team environment
- Ability to multi-task
- Ability to manage conflict
- Capacity to work effectively under pressure
- Good analysis and problem solving skills
- Oversee multiple and/or complex projects
- Identify and recommend continuous improvement opportunities
- Establish productive working relationships at multiple levels within the organization
WORK EXPERIENCE:
Typically 5 - 7 or more years of related experience.
PREFERRED EDUCATION:
Bachelor’s degree in marketing or related field
LOCATION:
Remote position
TRAVEL / PHYSICAL DEMANDS:
Travel typically less than 10%. Office environment. No special physical demands required.
The posted range for this position is $60,480 to $105,840 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.
This position is eligible for a [bonus/incentive] not reflected in the posted range.
Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [or sick leave if applicable], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.
Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers
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