Content Marketing & Social Media Coordinator

Location
Princeton , United States

Your job

• Contribute to integrated multi-channel Content Marketing and Campaign strategies for marketing campaigns including national campaigns, regional projects, and large or small-scale projects.
• Create impactful content strategies and content with a strong focus on customer journey and value-adding customer experience. This includes as appropriate, editorial formats like videos, infographics, flyers, whitepaper and blogs, pitch presentations, and data visualization.
• Evaluate the success of communication and marketing activities based on defined KPIs to enhance future strategies and campaigns.
• Support in strategic consulting of Marketing Business Partners and other internal Stakeholders about Content Marketing Strategies and impactful communication concepts.
• Collaborate with Content Marketing and Campaign Manager on monthly editorial calendars.
• Optimize tactics for maximum impact and results, reporting regularly on key metrics
• Build blog sites; research, write, and publish relevant blog content.
• Support in conceptualizing and build global and corporate communication campaigns in collaboration with other Global Com colleagues.
• Develop partnerships with Global Com peers to ensure efficient delivery of impactful content and campaign strategies across all formats and media, and to ensure the agreement of campaign goals and content strategy.
• Build paid and organic social media campaigns and daily activities on social media channels (LinkedIn, Twitter, Facebook, and YouTube) according to the global Social Media strategy including:
• Write and curate relevant content to reach the target audience.
• Monitor and respond to customers, directing inquiries to appropriate resolution channels.
• Look for opportunities to expand the reach, engagement and audience growth.
• Build audiences and set up paid campaign buys.
• Use Hootsuite to schedule content for all channels.
• Maintain "Social to Go" social media toolkit, research, and update content.
• Support Employee Advocacy efforts via Hootsuite Amplify
• Become an active member of the Global Social Media primary team; participate on global and regional social media and marketing calls, share best practices, new insights and collaborate with other units on joint social media campaigns.
• Help troubleshoot basic questions from client-facing teams and executives, help improve profiles and training.
• Main point of QA (Quality Assurance) of all social media activities.

Your profile

• Bachelor’s degree required, and MBA or master’s degree in Marketing, Communications, Journalism, Linguistics or another related area
• 3+ years’ relevant experience in executing multifaceted, integrated multimedia communication campaigns
• Exceptional editorial and copywriting skills in English for all digital and analogue formats
• Knowledge of content marketing programs and managing content marketing strategy, Social Media, communication trends, analytics, and best practices in digital and traditional marketing and communications
• Highly creative, embracing of change, collaborative, and excellent people skills for quickly communicating ideas
• Experience in influencing and negotiating with stakeholders, business units, clients, and other Group Com departments by providing strategic advice
• Positive, self-motivated, and growth mindset with high emotional intelligence

• Munich Re not only stands for fairness regarding its clients; it is also an equal-opportunity employer. Severely disabled candidates will also be prioritized, if equally qualified.

About us

Munich Re America Services, Inc. is a services provider to affiliated group companies primarily related to general services, procurement and IT services.