Job Description:

Role Summary/Purpose:

Synchrony is looking for an experienced marketer to help us grow Synchrony financial offerings within the Health and Wellness Platform. This exciting new role, VP, Healthcare Client Marketing, Cosmetic will 1) lead and execute client / partner marketing for Cosmetic verticals including Plastic Surgery, Cosmetic Surgery, Dermatology, Surgical Hair Restoration, Medical Spa, and Day Spa, 2) lead and execute industry marketing for Cosmetic verticals, and 3) provide marketing support for Business Development and Sales to acquire and renew contractual accounts / partners for cosmetic verticals.

This position requires C-Suite marketing relationship experience and the ability to innovate, present, and sell-through consumer and staff marketing strategies to clients’ and partners’ marketing executives. This includes presenting and building executive level quarterly business reviews and business development presentations in addition to marketing plans and annual marketing calendars. Candidates must be confident in initiating and leveraging research and data analytics to inform and build these program strategies.

The ideal candidate will excel in uncertain, fast-paced environments and have the ability to prioritize programs to ensure business, industry, and client goals are met. Candidates must be strong strategically and have experience innovating and executing industry marketing plans. Candidates will be personally executing omni-channel B2B and B2B2C campaigns to grow brand leadership, applications, and purchase volume at both the client and industry level as well as managing direct and cross-functional teams. Candidates will work closely with internal and external public relations and communications teams and incorporate external affairs into the overall industry marketing plan. Lastly, when needed, this position may be asked to lead and execute cross-market healthcare initiatives and campaigns.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Partner with leadership and cross functional teams to develop integrated marketing strategies that drive engagement and collaboration from Cosmetic providers and contractual clients to meet company goals.
• Partner with the SVP of Marketing and GM of Cosmetic to define the platform’s go to market positioning and strategy for Cosmetic.
• Manage direct and cross-functional talent to ensure goals are met. Build team based on growth.
• Partner with leadership to segment accounts and align resources based on business goals and growth opportunities.
• Develop annual marketing calendar for clients, partners and industries leveraging allocated resources. Execute multi-channel marketing campaigns.
• Lead and execute client and partner marketing for Cosmetic verticals: management and prioritization of multiple clients and partners at once. Innovate and execute omni-channel client and partner specific marketing plans to align with Synchrony and clients’ / partners’ business goals. Present, influence, and sell-through plans and programs to external executives / C-Suite. Optimize OPEX and contractual marketing spend; pursue additional funds to meet growth goals. Understanding of digital workflows and payments is important for managing marketing relationships and building marketing plans for our Strategic Technology Partners.
• Acquire Client and Partner Relationships and B2B Enrollments: generate B2B leads for Enrollment teams, Business Development, and Sales via full-funnel B2B acquisition and Account-Based Marketing strategies. Develop and execute B2B acquisition campaigns that leverage multi-channel, multi-touch strategies to achieve business goals. Leverage Salesforce and Marketing Cloud. Support Enrollment team and Business Development with quick send emails, sales tools, executive-level pitch decks, prospect nurture campaigns, playbooks and value props.
• Cosmetic Industry Marketing: develop annual marketing calendar, leveraging allocated resources, innovate and execute B2B and B2B2C go-to-market strategies. Leverage research, trends, and data to define target audiences, messaging, channels, media outlets, and association partners. Build plans and execute to drive provider enrollments, consumer applications, and consumer usage of Synchrony financial products. Leverage lifecycle programs to augment growth. Prioritize and attend industry events and trade shows including executing and building brand and booth lead gen strategies. Identify and nurture key opinion leader relationships in the Cosmetic industries. Develop content and initiatives with key opinion leaders to influence providers.
• Build Brand Leadership: top of the funnel awareness strategies to build brand across Cosmetic markets and within key market segments. Execute content development and paid/earned media opportunities. Collaborate with corporate communications, PR, and KOLs.
• Partner with consumer and cardholder teams to meet Cosmetic growth goals including acquisition and spend/get offers. Work with Consumer Content team to develop content as needed to support Cosmetic market growth.
• Lead and execute cross-market campaigns and strategies when needed.
• Optimize offering and presentment of Synchrony financial products in Cosmetic verticals and across healthcare team.
• Sales Enablement: development of industry specific sales tools for call center and field sales.
• Analytics and research: partner with consumer insights and analytics teams to inform marketing and decisions related to marketing strategies.
• Manage budget including forecasting and tracking with accuracy.
• Ensure collaboration across Consumer Marketing, Sales and B2B marketing teams to meet client and industry growth goals
• Identify synergies and work collaboratively across the organization.
• Develop educational online and offline content to support direct marketing, align with market dynamics and drive business needs (webinars, videos, case studies, and white papers)
• Perform other special projects and campaigns as needed.

Qualifications/Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience
• A minimum of 7 years of marketing experience that includes strategy development as well as innovating and executing comprehensive multi-channel marketing plans with strong experience in digital marketing
• A minimum of 4 years client-facing experience in a sales, marketing, or business development capacity
• A minimum of 2 years consumer marketing experience
• Ability to travel ~30%

Desired Characteristics:

• Masters in Business Administration (MBA)
• B2B and Client marketing experience
• C-Suite executive presence and presentation skills
• Strategic thinking
• Analytical
• Marketing strategy including new market entry and development/execution of integrated marketing campaigns
• Experience managing creative agencies, research or analytic partners
• Experience in market intelligence or research
• Experience with consumer credit offers and B2B2C marketing programs
• Experience in working with secondary and primary research and leveraging to develop market level primers
• Flexible, high energy, self-starter with an emphasis on action rather than analysis
• Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision.
• Collaborative team player with ability to influence across all levels of organization
• Excellent verbal and written communication and presentation skills

Grade/Level: 13

The salary range for this position is 100,000.00 - 200,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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