Sr. Director, Digital Customer Acquisition

Are you a curious, smart, self-driven design leader who loves working in collaboration with various disciplines? Are you a conceptual thinker who can bring your ideas to life in new and inspiring ways? Are you excited by the challenge of turning complex problems and constraints into elegant solutions that meet a customer’s needs? Come and join us as we transform Thomson Reuters into a truly Digital company.

We aren’t just changing the way customers engage with us, we are transforming and re-imagining our business. We are looking for a Design Director who is comfortable thinking in terms of systems, connecting and making relationships across multiple teams and delivering experiences. Our work focuses on a large portfolio of transformational efforts as we work together to deliver on the promise of making it easy to do business with Thomson Reuters. Our customers range from small entrepreneurs to large corporations and government clients across the globe.

Role Summary:

As the Sr. Director, Digital New Customer Acquisition you will lead a team of cross-functional practitioners from global digital marketing (i.e., search, display, social) to website optimization in the build out and execution of aggressive growth strategies to drive customer acquisition through our digital channels. Your team will be charged with building, testing, deploying, and optimizing the marketing web experience to drive traffic and increase conversion (i.e., lead generation and ecommerce sales) providing deep expertise on ways to optimize within and across digital marketing channels.

You will set overall vision for the end-to-end digital marketing experience, define a scalable operating model, set customer and business outcomes, and relentlessly experiment to deliver outcomes. You will enable and lead your direct team and other cross-functional leaders to identify opportunities to deliver optimized experiences that result in customers’ easily finding the right information to learn about our products and confidently try and buy online (or if needed, connect with business development representative) leading to revenue growth and improved NPS.

You will leverage design thinking, deep customer insights, and your knowledge of online growth levers including customer experience, digital marketing, and personalization to define and execute growth strategies and tactics across the full lifecycle. We want someone with passion to innovate, an entrepreneur who likes working backwards from the customer and tackling complex ambiguous problems. You will obsess about optimizing conversion for various customer personas, experimenting to determine the optimal messaging, call to action and content to nurture customers through the digital experience and onboarding.

You will leverage the knowledge of our products, our customers, online CX and digital marketing, as well as customer insights and analytics to prioritize the direction and desired outcomes for our digital journeys. You will collaborate with cross-functional business partners to drive traffic across the funnel, ensure marketing touchpoints are aligned, and seamlessly enable hand-offs to sales teams when appropriate.

Your team will develop and actively maintain an end-to-end digital marketing plan, analytics scorecards, A/B testing plans and encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance.

At the end of the day, we’re looking for individuals who will enable Thomson Reuters to think big, make it simple, and move fast.

About the Role:

In this role as Sr. Director, Digital Customer Acquisition, you will:

• Responsible for development and implementation of digital marketing strategies meant to optimize digital marketing effectiveness and enhance user experience.
• Reviews and approves web marketing content meant to drive traffic and generate sales for areas of business.
• Optimizes paid media spend and leads team to execute paid media efforts including search engine marketing, paid display, social marketing
• Guides the analysis and interpretation of web analytics and metrics to be used for market site enhancements and to leverage optimization of all programs.
• Collaborates with senior management and corporate marketing team to maximize existing marketing initiatives and develop new ones.
• Leverage customer insights from user experience research, feedback, and analytics to iteratively drive continuous improvement
• Work with your team and stakeholders to quickly understand and prioritize efforts with maximum business value that align with the product and business strategy
• Ensure strategy, plan, priorities clearly communicate the customer and stakeholder needs to meet key business objectives and strategies for the product
• Effectively manage senior executives, create overall operating cadence, and communicate progress, issues, challenges in relevant forums
• Lead your team to work in cross-functional agile squads, ensuring each agile team is aligned around similar goals and objectives
• Inspire others to achieve challenging goals and high standards of performance while committing to the organization’s direction
• Align a complex group of stakeholders across a matrixed organization on your priorities and vision
• Foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles

About You:

Our ideal candidate brings a strong combination of digital marketing, digital operations and product management experience.

• 10+ years of experience as a digital marketer driving responsible for the development and implementation of digital marketing strategies meant to optimize digital marketing effectiveness and enhance user experience.

• Experience operating a B2B digital channel or product with proven ability to drive bold business and customer outcomes
• Have defined departmental policies, practices, and procedures that have a significant impact on the organization
• 5+ years in agile (scrum preferred) environment, with a proven understanding of how to apply the agile methodology to the customer journey, including but not limited to digital marketing, mid-funnel optimization, online CX optimization, messaging, content, commercial policy and pricing and promotions
• Demonstrated ability to develop an inspiring product vision, strategy, and roadmap
• Strong experience in a test and learn environment
• Ability to manage multiple competing priorities at once
• Ability to prioritize efforts based on competitive analysis, industry trends, customer feedback, and company vision.
• Proven ability to navigate and be successful within a matrixed organization to build strong, productive relationships based on excellent communication and partnership
• Proven ability to influence cross-functional team(s) without solid line reporting structure.
• Ability to communicate complex concepts and strategy in easy-to-understand terminology, across
• different stakeholder groups at all levels
• Strong analytical acumen with good understanding of financial/budget management
• Demonstrate a high say/do ratio and hold others to the same

What’s in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

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Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on thomsonreuters.com.