Specialist, Communications - Motorsports Job at Red Bull Media House North America
The Communications Specialist, Motorsports will support the Communications Manager in the development and execution of strategic PR communications and national campaigns with the goal of increasing attribution and affinity and for the Red Bull brand and its events, athletes and media projects. The role will help to shape the annual Communications plan, and support execution of all Communications efforts on-time, on-budget and on-target.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
COMMUNICATIONS
Build awareness of Motorsports projects, events and athletes; tailor campaigns to target and engage priority audiences and endemic trade; generate excitement for Motorsports properties with editorial partners and in media that matter
Translate the larger Communications vision, goals, and core strategies for Sports to create the most efficient tactics that drive media coverage to reach new consumers and influencers in your specific realm of Motorsports
In partnership with SaMo Sports Marketing leadership, lead the development of communications strategy and plan for Motorsports-focused Media House projects
Partner and manage external agencies to create plans that amplify our brand campaigns & assets, positioning of products and services, news & announcements, etc.
Evaluate the potential media impact of new artists and event concepts as a counterpart to Sports Marketing
Ensure Sports marketing communications build momentum and deliver lasting impact
Be constantly aware of emerging trends products and technologies and identify opportunities to apply new technologies, products and services to campaigns
IMPACTFUL EXECUTION
Represent Red Bull's voice with the consumer. Oversee accurate and consistent messaging of the Red Bull brand in all Motorsports marketing & communications
Devise 'breakthrough' buzzworthy PR national moments and campaigns to elevate the company's message, bringing new perspectives and vision that tap into the company's disruptive roots
Develop, maintain, and nurture media and opinion leader relationships
Proactively and reactively pitch media outlets for coverage on Red Bull across relevant corporate, consumer, and lifestyle media
Identify and oversee necessary tools, such as photography, needed for optimal story telling
Develop and share best practices
Work effectively under pressure and utilize strong project management skills to meet deadlines
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 1+ years of experience in PR / Communications experiencemarketing high profile brands or within motorsports/sports agency account management
- Ability to work autonomously while taking direction from Regional and SaMo leadership
- Understanding - both consumer and trends - of the diverse U.S. media and art media landscape
- Track record of delivering results against tight deadlines
- Strong communication skills, including written, verbal and presentations
- Strong planning, prioritization and project management competencies
- Creative thinker and innovator; in touch with digital, Sports, trends, etc
- Able to travel as needed; work flexible hours/days of week and weekends
- Bachelor's degree preferred
- English
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
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