Social Media –

• Develop and implement the resort’s social media marketing plan.
• Create and maintain new marketing campaigns and brand promotions.
• Create and maintain all published content including written, images and video on all social media platforms.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Create editorial calendars and syndication schedules
• Collaborate with other departments to manage reputation, identify key players and coordinate actions

Content Specialist Responsibilities:

• Researching content and consumer trends to ensure that content is relevant and appealing.
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Creating content for a variety of platforms including blogs, websites, and social media.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Tracking consumer and content analytics and generating reports and presentations.
• Keeping up to date with content trends, consumer preferences, and advancements in technology.
• And all other duties as assigned.

Qualifications

• Education: Minimum Associates degree in Business, Marketing, Communications, Advertising, Public Relations, Digital Marketing or 3 years successful practical experience or a combination of experience and training.

• Must possess a positive attitude as a contributor to a diverse work environment.

• Must have flexibility in time to meet the business needs of the department and Organization

• Qualified candidates must have strong organizational and interpersonal skills, possess the ability to multi-task while maintaining a positive and motivated personality. Due to the nature of this position, the candidate may be required to work varying hours including some evenings, weekends, and holidays.

Experience:

• Marketing: 3 years (Preferred)

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability