Description

The Office of Secretary of State (OSOS) offers some of the most unique and diverse job opportunities in state government. Its critical responsibilities include: ensuring a fair and accurate elections process; connecting Washingtonians through the power of libraries; protecting our important government records; and registering corporations and charities. The Secretary of State also administers vital community programs that inspire giving, document our history, and assist crime survivors in avoiding further abuse. This independent office under the state Constitution operates from facilities in the Olympia area and statewide.

The OSOS is looking for top-performing employees who embody its core values of integrity, service excellence, visionary leadership, collaboration and teamwork. It is committed to both employee growth and work-life balance. The benefits of working in state government also include potential eligibility for the federal Public Service Loan Forgiveness program.

The Information Security & Response (ISR) Division provides cybersecurity, information technology, and a messaging capability to support the integrity of the election process within Washington. The ISR Division has 12 employees who report to the ISR Director. These employees are based in either an Olympia-area facility, a Secretary of State facility within the State of Washington, or a remote work environment due to market circumstances and space limitations.

The Social Media Analyst for the Information Security & Response division plans, organizes and directs the social media monitoring and analysis program of the Information Response department. By executing social listening strategies, the position plays a pivotal role in shaping and improving messaging campaigns and rapid information response related to Washington elections. In pursuit of disseminating accurate elections information and countering false election narratives, this position leads the division in reporting false elections information to external stakeholders. This position also contributes to both digital and print content creation by providing the department valuable insights into past campaign performance, current trends, and best practices.

This position reports directly to the deputy director of the ISR.

Duties

Duty:
Monitoring and analysis
Tasks include:

• Plans and executes a results-driven social media analysis program that: identifies trends, monitors evolving narratives related to election administration, evaluates current/ongoing messaging campaigns, and recommends best practices.
• Creates and executes social listening strategies to aid in response efforts and build awareness of Washington’s elections system.
• Implements tools for effective measurement and reporting.
• Reviews analytics, going beyond social media’s “vanity metrics,” creating reports on key metrics, messaging campaign performance, and determines ROI.
• Produces reports for crisis response and sentiment analysis, sometimes with quick turnaround.
• Flags relevant issues to ISR Deputy Director and appropriate team members.
• Understands and meets project deadlines, coordinates, and communicates with internal and external stakeholders as required.

Duty:
Content development and placement
Tasks include:

• Develops social media listening strategies to help create and execute monthly social media content plan which reinforces accurate elections information in accordance with the department’s lines of effort.
• Stays up to date with new social media trends, platforms, and best practices to inform new or revised approaches to messaging, content development and asset placement.
• Assists in the development and management of information response strategies.
• Collaborates with communications specialists to create a social media calendar.
• Coordinates paid and organic social strategy alongside senior communications specialist by compiling social media platform information and analytical reports.
• Supports paid social trafficking, including setting up media trackers and managing billing processes.

Duty:
Information reporting
Tasks include:

• Leads the division in reporting false elections information to partners, including the EI-ISAC, social media platforms, and other external stakeholders.

Duty:
Miscellaneous
Tasks include:

• Performs other duties as necessary.

Qualifications

Required Qualifications:

• 
  Four or more years of professional experience in communications, social media management and analysis, or related field.
• Ability to efficiently use a personal computer and applicable software to successfully perform the essential job functions of the position.

Preferred/Desired Qualifications:

• A Bachelor’s degree in communications, public relations, data analysis, or closely allied field.
• More than three years of professional experience with social media platforms (i.e., Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube), platform management, and listening software (i.e., HubSpot, Sprout Social, Hootsuite, etc.)
• A deep understanding of historical, current, and future trends in the digital content and social media space
• Experience with analyzing data, extracting insight, and articulating trends and results both verbally and visually
• Excellent time management skills with the ability to multitask
• Experience working in a rapidly changing environment, sometimes under tight deadlines.
• Entrepreneurial mindset and a self-starter who can quickly assess needs and proactively pursue results
• Additional expertise in digital media, analytics, and/or election administration experience a plus

Supplemental Information

Working Conditions
In this position, the incumbent works primarily in an office setting, which will require the ability to sit and/or stand for extended periods of time. The standard work hours are Monday-Friday from 8:00 AM to 5:00 PM with the ability to work irregular hours and weekends on short notice as needed to support business activities. During elections periods, it is expected that the Social Media Analyst will work the hours necessary (including weekends, holidays, and evenings) to ensure ISR is supported. Occasional local and statewide travel may be required. The incumbent in this position must be able to represent the Office of the Secretary of State in a competent, confident, and professional manner, including professional dress, and be able to communicate ideas and information both verbally and in writing, and work successfully with a wide variety of people in a team environment.

All employees of the Office of the Secretary of State are required to be fully vaccinated and show proof against COVID-19. Your vaccine status will be verified by Human Resources (HR) prior to your first day of employment. Please contact the HR Consultant overseeing this recruitment if you need information on medical or religious accommodation at (360) 480-4871.

How to Apply

• To be considered for this position you must attach the following:
  • Current Resume
  • Three Professional references. Personal references will not be considered.
• You must complete the supplemental questions at the end of this application. Incomplete responses such as "see resume" will not be considered. In addition, if the employer you identify in the additional information section is not included on your resume or work experience profile and/or you do not identify an employer, you will not receive credit.
• All veterans must include a copy of your DD214 to receive preference in the hiring process. You must black out your social security number before attaching it to your application.
• Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position.
• Must have current Washington state driver's license or have requested and obtained an appropriate accommodation.

The Office of the Secretary of State is an equal opportunity employer (EOE). We do not discriminate on the basis of religion, age, sex, marital status, color, creed, national origin, political affiliation, military status, sexual orientation, or any real or perceived sensory, mental or physical ability. All interested candidates are encouraged to apply. Persons of disability needing assistance in the application process, or those needing the announcement in alternative format, should call (360) 480-4871.