SEO Specialist Job at Sellmark Corporation
JOB TITLE: SEO Specialist
REPORTS TO: eCommerce Manager
LOCATION: Mansfield, TX
FLSA STATUS: Exempt
ABOUT SELLMARK
Sellmark is dedicated to making "brands that sell" by producing industry-leading outdoor lifestyle products and brands. Serving more than 50 countries, including retailers in every state across the United States, Sellmark has industry-leading products, including night vision, laser sights, boresights, thermal scopes, tactical rifle scopes, red dot sights, and hunting scopes, shooting rests, and law enforcement products. Sellmark products and brands have been sold in more than 5,000 locations worldwide. Sellmark includes Sightmark, Pulsar, Firefield, Kopfjäger, BulletSafe, and INFORCE. As a growing organization that boasts a manufacturing space, recent expansion, gym, sauna, hang-out area, kitchen/bar, and a ranch located in Fairfield, Texas, Sellmark is a place that fosters an engaged community. We promote a healthy outdoor lifestyle and innovation through positive leadership, strong ethics, and unequaled hard work. Sellmark encourages self-growth through a team-oriented approach, with the utmost respect for our coworkers and customers. Whether through various outings or impromptu cornhole tournaments at lunch – at Sellmark, our culture and outdoor lifestyle are celebrated at every opportunity. A result is a place that every employee is proud to call home.
VISION
The SEO Specialist is a self-motivated individual that possesses analytical skills, creativity, and logical thinking to reach solutions. Leveraging best practices and tools, the SEO Specialist is expected to stay on top of industry trends that will help grow SEO success for Sellmark. This role analyzes data to determine the best site strategies to be implemented and will initiate and drive projects to help achieve maximum optimization results globally and in multiple search engines. The SEO Specialist will champion all things SEO, including training and awareness within the company. This position works with 3rd parties as well as internal teams.
ESSENTIAL DUTIES AND TASKS
- Execute tests, collect, and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Develop and implement link-building strategy.
- Research and implement search engine optimization recommendations.
- Research competitor websites and stay up to date on market trends.
- Analyzes current search engine optimization (SEO) of the assigned websites, including site structure, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area.
- Assists with drafting, defining, and implementing unified SEO strategies and campaigns that will drive long-term, sustainable site traffic.
- Conducts research, data collection, and analysis to assess the visibility of the assigned websites, blogs, social media accounts, and e-commerce pages.
- Analyzes SEO traffic metrics such as search engine referrals and keyword rankings.
- Collaborates with marketing managers and other staff to provide guidance and drive SEO in content creation and optimize the user experience.
- Recommends content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies.
- Maintains current knowledge of developments and best practices in SEO.
QUALIFICATIONS
- Bachelor’s degree in information science or a related degree preferred.
- Two (2) years of agency or in-house SEO experience is strongly preferred.
- Must be proficient in Microsoft Office.
- Familiarity with Google Analytics, Ahrefs, SEMRush, and other analytics tools.
- Prior experience in content marketing, content growth, and SEO.
- Basic understanding of HTML, JavaScript, and CSS.
- Working knowledge of search engine optimization practices.
- Thorough understanding of website optimization techniques, ranking algorithms, and search engine spiders for major search engines.
- Ability to work within a team and independently.
- Willing to undergo and pass a background check and drug screen.
BENEFITS
- Competitive salary based on experience.
- 401k match
- Excellent Medical, Dental, and Vision Insurance.
- Generous paid vacation.
- Company expansion which includes a gym, sauna, wellness center, chiropractor, cafeteria, and event space
- Personal days with a generous holiday schedule
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