SEO Specialist Job at OneAZ Credit Union
Our associates enjoy a one-of-a-kind culture with a rich benefits package that includes:
Generous paid time off: 11 paid holidays, 6 personal days, 10 vacation days, plus sick time- Low-cost Medical, Dental & Vision plans – as low as $5 per pay period
- Paid childcare assistance (up to $96 per pay period)
- Award-winning 401(k) 5% discretionary match - fully vested from day 1
- 100% Gym fee reimbursement up to $75/month
- 100% Tuition Reimbursement Up to $5,250
- $1200/yr student loan repayment
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Target hiring range $60K - $76K (Depending on experience and prior to any incentives this position is eligible for)
** Position will be on a hybrid remote schedule (after 30 days). Office is located in Phoenix, AZ**
Our Ideal Candidate:
The SEO Specialist is responsible for digital marketing initiatives, including search engine optimization (SEO), website optimization, and identifying opportunities to optimize digital financial education initiatives and marketing effectiveness. The role provides performance reporting and translates data sets into actionable results, supports the development of content creation across digital channels, makes recommendations regarding content changes to drive current and future business, as well as tests, reports, optimizes, and analyzes performance to identify key levers and opportunities for improvements.
A typical day might include the following:
- Works closely with VP Marketing Operations and Visual Marketing Manager to strategize and implement SEO strategies that align with segment interests and needs.
- Conducts thorough and strategic keyword, market, and competitive research to support SEO and search engine marketing (SEM).
- Works with Communications and Content Manager to execute content review and revisions in a strategic manner that optimize user experience and establishes the Credit Union website as best-in-class for SEO.
- Creates SEO content templates for key pages that support broader SEO strategies across corporate websites.
- Analyzes traffic, behavior, and conversion data to determine ongoing site optimization opportunities.
- Utilizes data to set measurable SEO goals and create keyword, ranking, traffic, conversion, and revenue reporting for inbound users from organic search channel.
- Works closely with Web Developer to monitor website speed and performance (web core vitals) and identify technical SEO opportunities to resolve site health issues.
- Develops off-page SEO strategies, including inbound link, anchor text and domain analyses, and implementation.
- Conducts A/B testing on evergreen and campaign webpages and microsites to drive scalable conversion optimization strategies.
- Supports retargeting efforts and strategies across channels and products.
- Provides detailed key performance indictor (KPI) reporting for paid and organic search channels and regularly maintains and optimizes website for performance improvement.
- Partners with web team to optimize UX and UI through ongoing testing.
This job description should not be considered all-inclusive. It is merely a guide of expected duties. The associate understands that the job description is neither complete, nor permanent and may be modified at any time. At the request of their supervisor, an associate may be asked to perform additional duties or take on additional responsibilities without notice. Complies with all policies and standards. Position grades could fluctuate based on market value.
Education
Education
- High School Diploma Required
- Associate degree Business, Marketing, Communication, Digital Culture, or related field required.
- Or equivalent combination of education and experience.
- Additional college-level Public Relations, Marketing, and/or Communication courses a plus.
Experience
- 3 to 5 years of similar or related experience performing SEO activities in a professional setting required.
Knowledge, Skills and Abilities
- Working knowledge of Google Analytics, Google Tag Manager, Google Search Console, Screaming Frog, Ahrefs, SEMrush, and other SEO tools.
- Intermediate knowledge of web‐based applications and common Internet protocols and conventions (e.g., web browsers, email, HTTP, FTP) and office suite software applications (e.g., Microsoft Office Word, Excel, Outlook) required.
- Basic knowledge of web display languages (e.g., HTML, CSS, Javascript).
- Excellent written communication skills utilizing targeted keywords and diverse tone for segmented content strategies.
- Strong verbal communication skills with the ability to clearly and effectively articulator thoughts and points.
- Strong attention-to-detail and multi-tasking skills in a deadline driven environment.
- Intermediate understanding of SEO best practices for web content, including keyword selection, link building, content creation, keyword density analysis, and site linking.
- Excellent analytical, organizational, project management, and time management skills.
Licenses and Certifications
- SEO certification (e.g., Google Analytics Individual Qualification (GAIQ)). Preferred
Why join the OneAZ team?
Our culture is one-of-a-kind! You’ll be joining a team of friendly, hardworking, helpful associates with the same mission guiding all that we do: We exist to improve the lives of our members, our associates and the communities we serve.
We are proud to be an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We offer robust benefits including low-cost medical, dental and vision plans, gym reimbursement, paid parental leave, generous personal days and vacation time, and an award-winning 401(k) program among many others. Take a look at our career page for detailed benefit information: www.oneazcu.com/about/careers
Additional Notes:
Candidates for this position will be required to sign an authorization for OneAZ to conduct a credit and criminal background check, pursuant to procedures in the Fair Credit Reporting Act and any other applicable laws.
All candidates will be considered for this position on an individualized basis, in compliance with all applicable equal employment opportunity laws.
Ensures compliance with applicable policies, laws, and regulations, including the Bank Secrecy Act (BSA), Anti-Money Laundering (AML) compliance, USA Patriot Act, and Office of Foreign Assets Control (OFAC).
Any individual who meets the definition of a mortgage loan originator and is employed by a federal agency-regulated institution will need to be registered on NMLS.
Position grades could fluctuate based on market value.
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