At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.

(Join us and reach yours!)

We’re looking for a seasoned Senior Marketing Manager - Media (B2B media marketer) to lead and manage the outbound marketing strategy for our portfolio of trusted IT media sites. The Senior Media Marketing Manager’s mission will be to drive the development and execution of strategies and campaigns that boost brand awareness, digital engagement, and conversion with targeted audiences.

This role will lead the development and messaging of the brand narrative for our media brands in close collaboration with the editorial teams. The Senior Media Marketing Manager will lead initiatives across content marketing, social, SEO, PR, partnerships, alliances, and events to attract, reach and retain audiences and clients. The individual will partner with cross-functional teams to expand our digital footprint and business.

The ideal candidate is a self-starting, KPI-driven leader with a blend of a strategic mindset and strong execution, is a good relationship builder to gain management buy-in of brand and marketing strategies, and can make sound, data-driven decisions to move projects efficiently and effectively.

Our leading trusted portfolio of media brands includes InformationWeek, Network Computing, ITPro Today, NoJitter, and Data Center Knowledge.

Responsibilities:

• Develop and execute brand marketing strategies and narratives driven by audience and customer insight
• Define and manage audience development initiatives to increase brand awareness and credibility
• Increase quality site traffic, grow audience engagement and retention, and drive conversions
• Build, manage, and measure campaigns across owned and paid channels (SEM, email, social, PR, display advertising, etc.) from the top of funnel to the bottom of the lead funnel. Run A/B testing as appropriate to optimize results.
• Collaborate with editorial teams to optimize websites for search, improve the user journey, and drive conversion through compelling content marketing strategies
• Create marketing assets across formats that educate and engage audiences (videos, presentations, infographics, PDFs, interactive landing pages, etc.)
• Identify and develop external opportunities to help grow our digital footprint and business, including barters, partnerships, alliances, participation at industry events, etc.
• Track and report on business-critical KPIs (volume, retention, conversion) as well as overall performance and ROI using various data sources, including Google Analytics, Eloqua, etc.
• Partner with product development to research/recommend/implement new products, improve user experience, drive revenue, etc.
• Ensure brands are represented accurately across the organization
• Stays up-to-date on competitive threats, and marketing trends
• Proactively communicate updates and KPIs to various stakeholders

• 8+ years in media or marketing communications in B2B
• Lead the development and execution of marketing strategies, timelines, and initiatives
• Detailed-oriented, organized, and able to successfully manage multiple projects through to completion to accelerate the business
• Data-driven, budget-conscious, creative problem solver, relationship builder, proactive
• Strong copywriting and verbal communication skills
• Experience working collaboratively with teams across the organization
• Hands-on experience with marketing automation and campaign analysis
• Skilled at SEO, content-rich strategies, and organic social
• Able to work in a fast-paced environment while balancing strategic, tactical, and analytical responsibilities.
• High comfort level with technology and web-based applications such as Eloqua, Google Analytics, Sprout, and content management systems
• BA or above in Marketing and/or Business

• The pay range for this position is $85,000 - $100,000 depending on experience

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Please let us know of any adjustments we need to make for you to show us your best self. We want all of our candidates to shine in the recruitment process!

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