About us...
LEGOLAND Florida Resort is a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows, and attractions, and uniquely themed LEGOLAND Water Park, LEGOLAND Hotel, and LEGOLAND Beach Resort inspired by the LEGO and DUPLO brands, LEGOLAND is geared towards family fun!
About the role...
Scope of Job:
Be a force of positive energy to create AWESOME marketing programs that get our fans excited and inspire colleagues through collaboration and smart leadership as a senior member of the team. In this role, you’ll develop business cases, data-based strategies and initiatives that drive visitation, increase consumer purchasing, and inspire loyalty to and advocacy of LEGOLAND® Florida Resort. You’ll own the Annual Pass program, promotional offer development and other admissions-revenue driving initiatives. The perfect candidate would be a savvy visionary who gets excited to lead programs starting with the development of the strategic vision and business case, all the way through the detailed activation.
This consumer marketing role includes cross-divisional planning and communication, as well as provides strategic vision, specialized research, and product development knowledge to the other internal departments (locally, regional with the North American marketing team, and internationally within the LEGOLAND® Parks & Resorts portfolio) to promote in-park guest experience and increase attendance and revenue. The LEGOLAND Florida Resort currently includes LEGOLAND® Theme Park, LEGOLAND® Water, Peppa Pig Theme Park and three onsite hotels: LEGOLAND® Hotel, LEGOLAND® Pirate Island Hotel and LEGOLAND® Beach Retreat.
Compensation for the opportunity starts at $75k. Compensation rates dependent on skills and relevant experience related to the opportunity.
Main Responsibilities:
§ Manage (at least) one direct report (marketing manager) who leads the marketing for all consumer events, in-park revenue, and resort-wide messaging.
§Develop business cases and marketing/product strategy for LEGOLAND Florida Resort’s consumer marketing initiatives that drive attendance and revenue goals.
§ Lead Annual Pass program marketing plans, sales, and oversee creative development, copy, pricing, and benefit updates to optimize performance and customer satisfaction.
§ Develop promotional pricing and offer strategy and activate changes and/or new products through all marketing communication channels. Recap performance, ROI and marketing support for management team and third-party partners.
§ Lead as a project manager for focused programs, including the youth and education market, and Hispanic marketing initiatives. This includes annual plan development, execution, and leading monthly quality audits for customer journeys for each program, as well as ensuring online digital teams are effectively selling and optimizing website performance and content for each program.
§ Drive targeted messaging for each owned campaign, program, and overall Resort marketing messages through management of email marketing channel.
§ Communicate strategic direction to all program stakeholders in respective areas for successful, cross-channel management and implementation.
§ Partner collaboratively with global project stakeholders and global third-party partners (including production companies, software/eCommerce partners, creative agencies and others) for marketing campaigns, and product development projects.
§ Drive cross-divisional development of research projects for campaign marketing plans, performance assessments; maintain ongoing business dashboards for revenue and campaign performance
§ Administrative tasks as assigned including monthly budget maintenance, presentation generation, etc.
§ Actively participate in Environmental, Health & Safety and Diversity and Inclusion programs
§ Perform other duties, as assigned
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*Knowledge and Skills Required:*
§ Minimum of 5 years of marketing and project management experience required; at least 3 years of experience preferred or equivalent combination of education and experience
§ 2-3 years of experience within theme park destination or travel/tourism; or equivalent combination of education and experience
§ Experience developing and growing loyalty programs and/or annual passes required
§ Proficiency in developing web-based and email marketing campaigns
§ Analytical skills, including experience working with data, building consumer research tools (surveys, focus groups, etc.), analyzing information and reporting findings
§ Excellent verbal, written and proofreading skills
§ Ability to build and maintain effective business relationships
§ Knowledge of ticketing, vacation packaging and retail systems, including Clarity, Accesso, etc., and project management of ticket development is preferred (including the ability to manipulate and utilize the individual reporting tools)
§ Proficiency with MS Office programs, especially Excel, PowerPoint and Outlook - experience in Access or SQL Server a plus
§ Prior marketing experience working in a team environment
§ Prior customer-facing operational experience at a theme park a plus
§ Must be energetic, self-motivated, and demonstrate a strong personal desire to achieve results
§ Capable of multi-tasking, in a fast-paced, quickly changing environment and be extremely detail-oriented and resourceful
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*Education:*
Bachelor's degree from a four-year college or university in Business, Marketing, or Communications, MBA preferred, or equivalent work experience required, or equivalent combination of education and experience.
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*Other Job Requirements:*
§ Must be willing to work flexible hours, including evenings and weekends to support park operations and events.
§ Must have a valid driver’s license, safe driving record and be willing to utilize own vehicle for business purposes.
§ Must have or be able to obtain a valid passport and relevant travel visas. Position may require travel domestically and internationally.
§ Attendance, including onsite work at LEGOLAND Florida Resort in Winter Haven, Florida, is a mandatory function of this job.
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*What you'll get...*
In addition to a fun and friendly environment, you will also find: competitive salary free entry to LEGOLAND Florida Resort (which also extends to family and friends) 30% discount on LEGOLAND Florida Resort food, beverage and retail products, tuition assistance, free unlimited usage of the local transit system
Furthermore you will enjoy continuous support and opportunities to branch out and develop your career within LEGOLAND and Merlin Entertainments!
** Please consider whether you'll be able to travel to and from the Resort. Some shifts may fall into unsociable hours.**
About Merlin Entertainments
LEGOLAND Florida Resort is part of Merlin Entertainments. A business built on fun, Merlin is a global leader in location based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 100 attractions, 15 hotels, and 6 holiday villages in 24 countries and across 4 continents. Our aim is to deliver unique, memorable, and rewarding experiences to millions of visitors across our growing estate of the best known names in global leisure.
Everyone Matters at Merlin.
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

Job Type: Full-time

Pay: $75,000.00 per year

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