As the Senior Manager, Brand and Content, you will be responsible for driving our brand and content strategy, and bringing them to life with interesting paid, owned and earned campaigns and programs. You will work closely with the other marketing leads to develop strategies and tactics that drive awareness and consideration for Zola, and strengthen brand health. You will champion the Zola brand, and relentlessly pursue creative opportunities that reinforce our positioning and set us apart.
The ideal candidate for this role is a creative thinker and strategist with proven experience leading integrated marketing campaigns, from brief and ideation through to execution. You're a content savant, and have a deep understanding of how different marketing tactics - from paid media and partnerships to influencer and lifecycle - can drive brand goals. You're naturally curious and culturally connected, but an impeccable planner who lives by a calendar and knows how to move a campaign forward across multiple touchpoints. This role will manage our social, content, and influencer functions with 2 direct reports.
Key Responsibilities

• Lead integrated marketing planning and execution for all brand campaigns and initiatives, including objective/goal setting, strategy development, briefing/ideation, execution and measurement/post analysis
• Create, own and execute the brand marketing calendar, inclusive of campaigns, activations, cultural moments and content that build the brand and drive awareness, consideration, and engagement
• Partner with Growth, Lifecycle, Creative and Comms teams to ensure a cohesive and seamless brand presence, voice and message on all channels
• Build and oversee a centralized, insight-led content strategy, leveraging learnings from across our business to drive cohesive storytelling
• Drive channel strategy for our owned social and content channels, leveraging deep understanding of each platform, best practices and user behavior to unlock new growth opportunities
• Lead influencer strategy and planning across owned, paid, and earned, partnering with Comms, Growth and Lifecycle teams to maximize impact of influencers and their content
• Develop a process for testing, evaluating, and understanding the role of brand marketing channels on key business goals to inform a pipeline of future growth opportunities
• Manage, develop, and inspire our content and influencer team

The Ideal Candidate has/is…

• Strong creative acumen, with the ability to develop fresh ideas and creative concepts and see them through to final execution
• A consumer-first mindset, with the ability to empathize and develop strategies and solutions that resonate with our target audience
• A pulse on what's on trend and culturally relevant
• The ability to strategically plan, with the vision and confidence to convince others on the team to follow your path. You know what's required to put the plan into action and bring the vision to life
• Incredible project management skills, with strong work ethic, responsiveness, and a results-oriented mindset. You're reliable, in the details, and can navigate a fast-paced, ambiguous environment while staying organized
• Great communication skills, and can communicate clearly and completely, while being comfortable articulating when things are unclear or too ambiguous

The US base salary range for this role is $110,000-$130,000, plus equity and benefits.
ABOUT ZOLA
We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love.
We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We're proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.
We are passionate about supporting all forms of love, and we're proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.
Our headquarters are in NYC, and we have offices in Charlottesville and Montreal. Come work with us!

Job Type: Full-time

Pay: $110,000.00 - $130,000.00 per year

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