The Senior Manager, Digital Marketing, is responsible for all marketing and technical aspects of KRI’s consumer facing web and social media presence. This individual will lead the web and social strategy and execution for the King Ranch master brand and corporate entity as well as the relevant business units in support of their goals and objectives. This includes the design, development and ongoing enhancement of the web and social platforms KRI uses as well as the creation, cadence and posting of content (ex. written material, photographs, graphic, video, etc.) for these platforms to drive the overall growth of our company's website and social presence, position and engagement, working closely with agencies, vendors and his or her counterparts throughout KRI and the other business units for guidance, support and alignment as necessary.

PRINCIPAL ACTIVITIES: This position does the following in accordance with all applicable Federal, State and local laws / regulations and the Company’s policies, procedures and guidelines:

Consolidate and improve content found across KRI’s websites and social channels while ensuring it is consistent with the overall brand identity.

Monitor trends and new technological advancements in social media and web design to ensure KRI provides industry leading design/functionality with the brand’s online presence, following and engagement.

Collaborates with agencies, vendors and colleagues across KRI and its various business units to create and develop all web, social or other digital consumer facing marketing content including, but not limited to, social media accounts, websites/pages and eCommerce.

Manage Search Engine Optimization (SEO).

Review, route, and approve all marketing assets, content and copy for social and web purposes.

Communicates all IT related Marketing enhancements to leadership prior to making any system changes.

Responsible for defining, monitoring and reporting all social media metrics and web traffic usage on KRI sites, social pages and eCommerce platforms resulting from SEO, SEM and other marketing activities. Trends in traffic patterns should be explored and further analyzed. All analytics should be provided to senior management on monthly, quarterly, and annual basis. All learnings should be provided to leadership to continually enhance on-site performance related to digital marketing activities.

Responsible for making sure all web, social and eCommerce activities comply with all applicable laws and regulations.

Manage and train all internal and external web and social support staff. Manage all web and social support vendors to ensure top quality services and support are provided while controlling costs, and meeting implementation deadlines.

SPECIAL PROJECTS

As assigned.

Qualifications

• 7+ years of digital marketing experience in a corporate or agency environment preferred.
• 4-year degree in marketing, business, management or other relevant areas, required.

Key Competencies

• Strong communication and interpersonal skills.
• Remain organized and efficient while juggling multiple projects.
• Possess project planning and campaign execution expertise.
• Ability to effectively solve problems in a collaborative environment.
• Adapt to changing priorities while maintaining high performance standards

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: Hybrid remote in Frisco, TX 75035

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