School Outreach Coordinator

Position Summary
Working from a CCA Family Service Center, the School Outreach Coordinator will identify and implement new and innovative ways for CCA to attract students and families in the assigned region of Pennsylvania using traditional and grassroots methods and leveraging the existing parent network. The School Outreach Coordinator will help facilitate student recruitment activities, including information session planning and implementation, event management, monitoring activities of other virtual school programs, and developing other recommendations for acquiring new students through outreach initiatives. The School Outreach Coordinator is the eyes and ears of the school in the assigned region of Pennsylvania, assisting the marketing/outreach department in identifying the most effective ways to grow school enrollment.

In order to be successful in any role at CCA, employee must carry out all responsibilities in such a way that demonstrates and models the values of CCA, abides by all standards, and behaves in a professional and engaged manner at all times.

The School Outreach Coordinator will be responsible for the following tasks:

• Assist in development, implementation, evaluation, and refinement of the schools’ outreach activities;
• Assist in identifying local advertising and grassroots opportunities (e.g., events, parent-initiated outreach, etc.) in the assigned regions;
• Locate and develop partnership opportunities in the assigned region to further CCA’s mission to deliver a personalized learning experience that engages the entire family;
• Provide support and insight for increasing CCA’s brand-awareness in the assigned regions;
• Assist in coordinating efforts of part-time marketing team members -);
• Coordinate the operation of the CCA school store;
• Collect video and photographic content from the assigned regions for use on CCA’s social channels;
• Assist with yearly audit of marketing print materials and the CCA website;
• Assist with Public Relations efforts including identification and screening of students and families for media activities like newspaper interviews and television appearances, assisting with video or multimedia projects that include local families and/or staff, and act as media representative in appropriate situations (i.e. when a principal or senior leadership team member is not called for);
• Provide input regarding information session and event schedules (assist in researching potential target markets and new events);
• Organizes all on-the-ground logistics in assigned regions including staffing, inventory and materials, and providing feedback;
• Coordinate use of the school’s Mobile Classrooms at marketing events;
• Assist in providing regular marketing training for teachers and other staff involved in marketing efforts;
• Work with administration to execute strategies from the school’s marketing plan;
• Assist with monitoring the competition within the assigned region of PA;
• Provide input for analyses of marketing activities’ effectiveness;
• Assure marketing materials are in stock and available as needed (e.g., materials for information sessions, promotional signage, equipment, etc.);
• Recruit staff to assist with outreach activities;
• Assist with scheduling and promotion of school-hosted outreach events;
• Maintain records of staff participation in outreach efforts.

Competencies

• Excellent verbal and written communication skills
• Strong project management skills and attention to details
• Ability to work effectively both with and without supervision
• Highly detail-oriented and analytical
• Strong technology skills (especially with Microsoft OS and MS Office programs)
• Thoroughness
• Collaboration Skills
• Customer focused approach with a high degree of flexibility
• Demonstrated ability to work well in fast paced environment with a team player track record
• Ability to work remotely, if necessary
• Ability to work evening or weekend hours, as needed

Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands
This is largely a sedentary role. Requires the ability to lift, squat, sit, bend or stand as necessary. Ability to travel to other sites/locations as needed.

Position Type

• Full-time
• Exempt
• Salary

Travel

• Frequent travel required throughout Pennsylvania, especially in the peak student recruiting months of March through September

Required Education and Experience

• Associates degree
• Some experience in marketing, public relations or event management

Preferred Education and Experience

• Bachelor’s degree
• Two to five years of experience in marketing, public relations or event management
• Background in education is beneficial
• Bi-lingual

Additional Eligibility Qualifications

• Valid PA Driver’s License
• Appropriate Automobile Insurance Coverage

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Commonwealth Charter Academy is an equal opportunity employment, educational and service organization.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Moosic, PA 18507: Reliably commute or planning to relocate before starting work (Required)

License/Certification:

• Driver's License (Preferred)

Work Location: In person

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