About the Role:
We are on the hunt for a SaaS Product Marketing Lead to own and build the product marketing function at Unit21. You will own building the GTM strategy for launching products, marketing the problems customers face, and working cross-functionally with product, sales and customer success to execute the plan.

The ideal candidate has experience launching compelling products that tell storytelling putting the customer first and guiding them on how to solve their problems through messaging across channels.
They are the ultimate left and right-brained thinker. You love numbers, and maybe you've worked on pricing and packaging before, but you also excel at storytelling and communication. This is a great opportunity for someone who wants to accelerate their career development, flex into multiple projects, and make a lasting impact at a company that stops bad actors that commit fraud and money laundering.
What you will be doing:

• Drive and scale adoption of Unit21's products by supporting the go-to-market teams
• A customer-centric approach that understands the market, competitors and Unit21's target customers' motivations and pain points
• Develop crisp, compelling positioning and messaging that articulates Unit21's risk and compliance infrastructures capabilities to attract customers and engage users
• Own end-to-end launches of products along with pricing and packaging changes
• Create engaging content for video, web, presentations, datasheets, diagrams, blog posts that educate the market.
• Work cross-functionally with Product, Sales, and Customer Engagement

What we're looking for:

• 4+ years of product marketing experience at a B2B SaaS company
• Proven leadership skills and the ability to influence and lead cross-functional teams
• An ability to lead at both the strategic and operational levels, and to consistently meet or exceed planned objectives.
• A strong track record of spearheading launches and marketing campaigns that drove significant business results
• Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
• Strong ability to synthesize insights and leverage to influence key decisions
• A scrappy and resourceful way of operating. You can unblock yourself to achieve your goals and always think creatively about your approach to problems.
• Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders.

We expect all team members to be motivated to be amazing in their roles and, ultimately, to move the Unit21 mission forward.
Unit21 is an equal opportunity employer, we encourage all to apply, even if you do not meet each requirement above. We are building a diverse, inclusive workforce and hope you will join us!
What we can offer you:

• Competitive salary and pre-IPO stock options

• 100% company-paid medical, dental and vision insurance (for employee)

• Optional HSA and FSA medical reimbursement accounts

• Unlimited paid time off

• Generous leave programs for life events

• 401(k)

• Charity matching

• Annual Learning & Development stipend

• One-time Home office set-up stipend

• Commuter benefits

• Wellness Bundle: One Medical, Headspace, Gympass and Carrot Fertility

• Happy hours and team-building events

• Great office space in the San Francisco Financial District

• Fully stocked kitchen

• Lunch and dinner provided in SF office at least 3x per week

• A great company culture with a strong emphasis on diversity, equity and inclusion

About Unit21
Unit21 stops bad actors by leveraging data to deliver justice and safety in the world. We protect businesses against adversaries engaging in money laundering, fraud, and other sophisticated risks by offering no-code infrastructure to model, detect, and remediate suspicious activity. Our customers range from large Fortune 500 companies to high-potential, pre-launch startups. We have reported over USD $2 billion in fraud and laundered money to the US government using our software.

We are a rapidly growing Series C startup, having raised close to $100m from Google, Tiger Global, ICONIQ Capital, Jack Dorsey, Diane Greene, and other leading VCs. Our team believes deeply in fostering individual ownership, iterative product development, and empathetic communication. There are many challenging problems to solve in this industry, and a huge opportunity for our software to empower companies to define a new standard of eliminating bad behavior on their platforms.

We encourage people of all backgrounds to apply. Unit21 is committed to creating an inclusive culture, and we celebrate diversity of all kinds.

*Remote work limited to the following states: Arizona, California, Colorado, Connecticut, Georgia, Idaho, Illinois, Kansas, Maryland, Massachusetts, New Hampshire, New Jersey, North Carolina, Oregon, Pennsylvania, Rhode Island, Texas, Utah, Virginia, Washington.*

Job Type: Full-time

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