Product Manager Job at Flow Control Group
About Us
Purity One Inc. a division of Hygeniks is seeking a Product Manager for its ISO 13485 certified Biopharmaceutical/ Pharmaceutical business in the Massachusetts area. Purity One manufactures its own brand of products all in the area of high purity fluid handling. Core products include single-use assemblies for the manufacturing of biological drug products, hose assemblies, and a variety of tubing and connectors. Purity One is a fast-growing organization with unique capabilities and an overwhelming desire to satisfy its customers.
Position: Product Manager
Summary/Objective
Responsible for establishing, enhancing, and distinguishing the positioning of the Purity One product portfolio in the marketplace. Design and develop marketing strategies, activities, and materials. Activities may include strategy development, market analysis, customer engagement tools, market development activities, and creation and distribution of marketing collateral to drive market creation. Develop business plans and product positioning in the marketplace. Oversee market research, monitors competitive activity, and identifies customer needs.
Essential Functions
- Reports to the Operations Manager
- Support development of and implement product programs, messaging and branding to meet customer needs and expectations
- Participate in collaboration between sales, regulatory/quality, engineering, manufacturing, and the customer
- Manage product development process through internal policies and procedures and liaise with functional teams as required
- Support development of and implement launch plans to support market creation
- Monitor market trends on social media, clinical and trade publications, and other channels to create awareness of shifting market trends
- Become a content expert for existing and new competitors in the marketplace
- Support development of and implement downstream marketing materials, collateral, promotional tools and programs
- Support development of and implement sales, education, training, and tradeshow/conference programs
- Provide marketing and/or technical support at conventions user's meetings, workshops, and other specific marketing functions. Conduct demonstrations as required.
- Prepare regular field updates related to new and future products and programs
- Prepare and deliver presentations at district and/or national sales meetings
- Provide adequate and appropriate training and direction to sales representatives including: positioning, sales tactics, competitive services comparisons, product features and benefits
- Support creation of and implement communication plans and key messages, collateral material, and rollout strategy, including:
- Media Relations
- Digital Marketing
- Social Media
- Web Communications including prytimemedical.com
The successful applicant will also demonstrate:
- Previous experience developing new markets and launching revolutionary technology
- 5-10 years of proven experience in marketing (medical device, or Bio-Pharma preferred)
- Strong Social Media and Digital Marketing experience
- Excellent written and verbal communication skills
- High attention to detail with a critical eye for identifying what makes content readable and engaging for different audiences
- An autonomous, self- motivated, highly creative, curious individual who is not afraid of the unknown, is a team player, able to manage change, and work flexibly and collaboratively on a wide range of tasks
Travel
Travel to customer locations, supplier locations and brand offices as required. Estimated travel would be 25%.
Required Education and Experience
Bachelor’s Degree in Engineering, Life Sciences, or Marketing required
5-10 years’ experience in Marketing / Product Management role. Preferably in the Life Science industry
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
EQUAL OPPORTUNITY EMPLOYER | DRUG-FREE WORKPLACE
Purity One and its family of brand companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Purity One is a drug-free workplace.
NO AGENCIES PLEASE
No agencies please. Any unsolicited resumes sent to Purity One from a third party, such as an Agency, including unsolicited resumes sent to Purity One mailing address, fax machine or email address, or directly to Purity One employees will be considered Purity One property. Purity One will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
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