Ride BART to a satisfying career that lets you both: 1) make a difference to Bay Area residents, and 2) enjoy excellent pay, benefits and employment stability. BART is looking for people who like to be challenged, work in a fast paced environment, and have a passion for connecting riders to work, school and other places they need to go. BART offers a competitive salary, comprehensive health benefits, paid time off, and the CalPERS retirement program.

All San Francisco Bay Area Rapid Transit District (BART) employees are required to be fully vaccinated against COVID-19 as a condition of employment. You will be required to show proof of your completed COVID-19 vaccination prior to receiving a final offer, unless you receive a COVID-19 Vaccination reasonable accommodation due to a medical condition or a religious exemption due to an approved sincerely held religious belief that prohibits you from receiving a vaccine. BART will review requests for a reasonable accommodation or religious exemption on a case-by-case basis. Documentation may be required. For questions, please contact BART Human Resources, Leave Management at HRDP@bart.gov.

Capitol Corridor - Marketing and Communications Department

BART offers comprehensive compensation and benefits programs. Benefits include CalPERS pension; excellent medical (effective January 1, 2023 current employee cost $160.96 monthly for most plans), vision, and dental coverage; supplemental insurances; paid holidays and vacation; as well as two investment programs, one of which is entirely funded by BART. BART does not participate in Social Security. Complimentary BART passes for employee and qualifying dependents.

Principal Marketing Representative: $131,454.11 - $170,890.21 (AFSCME Pay Band-H)

** Principal Marketing Representative: initial salary offer will be between $131,454.11/annually - $154,34369/annually (commensurate with experience and education)

Senior Marketing Representative: $115,332.73 - $149,933.87 (AFSCME Pay Band-F)

** Senior Marketing Representative: initial salary offer will be between $115,332.73/annually - $133,960.54/annually (commensurate with experience and education)

March 6, 2023

Open until filled

Initial screening of applications will start on March 27, 2023.

Capital Corridor Marketing and Communications Officer

Saturday and Sunday

All current BART employees and qualified individuals who are not yet BART employees.

The Marketing and Communications department at the Capitol Corridor is looking for a Principal or Senior Marketing Representative (distinction will be made based on skills and work experience of the applicants) to join our team!

The Capitol Corridor is an intercity rail service connecting the most economically vibrant urban centers in Northern California—from Auburn/Sacramento to Silicon Valley, and including San Francisco, Oakland, and Berkeley. With free wi-fi on board and a Café Car, Capitol Corridor trains provide a convenient, reliable, and comfortable alternative to the busy I-80, I-680, and I-880 freeways. Capitol Corridor receives administrative support from BART through a managing agency agreement and is a department within BART.

The Senior/Principal Marketing Representative(s) will be integral members of Capitol Corridor’s Marketing & Communications Team, providing primary support to the Capitol Corridor Marketing & Communications Officer in programs assigned to the team which include advertising and marketing contracts, campaigns, promotional programs and partnerships, public communications, media relations, content creation for digital and offline channels, customer experience, customer relationship management (CRM), customer service, loyalty programs, community outreach, event planning, and administrative tasks associated with marketing programs.

The successful incumbent will develop, execute, and monitor the programs related to the marketing and communications of Capitol Corridor rail service. In addition, the incumbent will ideally have some experience managing vendors, reviewing agreements, and monitoring work deliverables. The incumbent will ideally have some experience identifying the need for, sourcing, implementing, and/or utilizing marketing analytics, productivity, CRM, and automation platforms. The incumbent may also assist in the development and administration of the annual marketing and communications budget; participate in the forecast of funds needed for program needs. Experience with graphic design using Adobe Creative Suite or Canva preferred; multimedia (photography, video editing) experience helpful but not required; experience managing photo/video projects, including talent/location selection, beneficial but not required. Experience in travel, transportation, and/or intercity passenger rail preferred, but not required.

The ideal candidate(s) will demonstrate strong knowledge and experience in some or all of the following areas beyond the minimum qualifications:

• Communications: Experience in managing customer communications programs, including creating written and visual content for digital/print mediums and using digital subscription communication platforms preferred; experience managing contact center activities and customer service programs helpful.
• Customer Experience: Experience driving customer engagement through social media campaigns, loyalty programs, improving customer touchpoints, using CRM tools, and creating processes to enhance effectiveness of those programs preferred.
• Marketing, Advertising, Promotions: Experience developing and executing marketing programs, advertising campaigns and promotions, planning events and outreach activities and promotional partnerships to support marketing and communication goals. Experience managing digital communications such as websites, e-mail marketing, SMS/text messaging, social media, etc., including campaign development, report creation, and data analysis.
• Public and Media Relations: Experience in media relations including creating press releases preferred, as well as planning media events. Experience in planning special events helpful.
• Administrative: Written and verbal communication and presentation skills to interact with others at all levels including members of the public via phone, email and in-person; experience with MS Office 365 and Adobe Acrobat software required; experience using Zoho One applications, such as Desk, CRM, and Analytics preferred; experience using social media scheduling/web publishing platforms, webinar, whiteboard, project management platforms desired; some travel throughout the service area and off-shift/weekend hours as necessary.

BART has a remote work policy offering up to two remote days per week, after probationary period.

Capitol Corridor receives funding for its positions from the state of California on an annual basis.

Principal Marketing Representative

Senior Marketing Representative

Principal Marketing Representative

Education:

A Bachelor’s degree in marketing, journalism, public relations, communications, or a closely related field from an accredited college or university.

Experience:

Four (4) years of (full-time equivalent) verifiable professional marketing program or related experience.

Other Requirements:

Must possess a valid California driver’s license and have a satisfactory driving record.

Must be willing to travel locally and out of state.

Substitution:

Additional professional experience as outlined above may be substituted for the education on a year-for-year basis. A college degree is preferred.

WORKING CONDITIONS

Environmental Conditions:

Office environment; exposure to computer screens.

Physical Conditions:

May require maintaining physical condition necessary for sitting for prolonged periods of time.

Knowledge of:

• Operations, services and activities of a public transportation marketing program.
• Advanced methods and techniques of marketing.
• Advanced principles and practices of advertising program development.
• Advanced methods and techniques of graphic and printing production.
• Advanced methods and techniques of effective written and verbal communication skills.
• Internet marketing, design, and production of advertisements on the internet.
• Principles and practices of the marketing services program and project management.
• Principles of supervision, training and performance evaluation.
• Principles and practice of budgeting, purchasing, accounting, record keeping and reporting.
• Current office procedures, methods and equipment including computers.
• Applicable computer software applications.
• Related Federal, State and local codes, laws and regulations.

Skill in:

• Independently developing, planning and implementing marketing and communication campaigns using a variety of media.
• Managing various programs and projects to promote BART ridership.
• Interpreting, explaining and enforcing department policies and procedures.

• Organizing, planning and implementing complex multi-faceted marketing events and programs.
• Effectively using the internet for marketing, advertising, and communicating.
• Copy writing, editing and proofreading various written marketing materials.
• Preparing a variety of effective written, graphic and verbal communications for public information.
• Successfully negotiating in order to find common ground, solutions, and alternatives.
• Evaluating and analyzing effectiveness of marketing programs and activities.
• Selecting, supervising, training and evaluating staff.
• Preparing clear and concise reports, letters, program outlines and event plans.
• Operating office equipment including computers and supporting word processing and spreadsheet applications.
• Communicating clearly and concisely, both orally and in writing.
• Establishing and maintaining effective working relationships with those contacted in the course of work.

Senior Marketing Representative

Education:

Possession of a Bachelor’s degree in marketing, journalism, public relations, communications, or a closely related field from an accredited college or university.

Experience:

Three (3) years of (full-time equivalent) verifiable professional marketing program or related experience.

Other Requirements:

Must possess a valid California driver’s license and have a satisfactory driving record. Must be willing to travel locally and out of state.

Substitution:

Additional professional experience as outlined above may be substituted for the education on a year-for- year basis. A college degree is preferred.

WORKING CONDITIONS

Environmental Conditions:

Office environment; exposure to computer screens.

Physical Conditions:

May require maintaining physical condition necessary for sitting for prolonged periods of time

Knowledge of:

• Operations, services, and activities of a public transportation marketing program
• Advanced methods and techniques of marketing
• Advanced principles and practices of advertising program development
• Advanced methods and techniques of graphic and printing production
• Advanced methods and techniques of effective written and verbal communication
• Marketing and advertising concepts and principles
• Principles and practices of marketing services program and project management
• Principles and practices of budgeting, purchasing and accounting
• Principles and procedures of financial record keeping and reporting
• Current office procedures, methods and equipment including computers
• Applicable computer software applications
• Related Federal, State and local codes, laws and regulations

Skill/Ability in:

• Independently performing the most difficult marketing tasks
• Interpreting, explaining and enforcing department policies and procedures
• Managing various programs and projects to promote BART ridership
• Increasing District ridership, with a focus on off-peak times and leisure trips
• Organizing, planning and implementing complex multi-faceted marketing events and programs to communicate with the community and BART customers
• Creating digital forms of marketing including signage, banners, and social media
• Copy writing, editing and proofreading various written marketing materials
• Preparing a variety of effective written, graphic, and verbal communications for public information
• Evaluating and analyzing effectiveness of marketing programs and activities
• Preparing clear and concise reports, letters, program outlines and event plans
• Operating office equipment including computers and supporting word processing and spreadsheet applications
• Working independently in the absence of supervision
• Communicating clearly and concisely, both orally and in writing
• Establishing and maintaining effective working relationships with those contacted in the course of work

This position is represented by American Federation of State, County, and Municipal Employees (AFSCME). Applications will be screened to assure that minimum qualifications are met. Those applicants who meet minimum qualifications will then be referred to the hiring department for the completion of further selection processes.

The selection process for this position may include a skills/performance demonstration, a written examination, and/or an individual or panel interview.

The successful candidate must have an employment history demonstrating reliability and dependability; provide copies of certificates, diplomas or other documents as required by law, including those establishing his/her right to work in the U. S.; pass a pre-employment medical examination which includes a drug and alcohol screen, and which is specific to the essential job functions and requirements. Pre-employment processing will also include a background check. (Does not apply to current full-time District employees unless specific job requires additional evaluations)

The selection process for this position will be in accordance with the applicable collective bargaining agreement.

External applicants may only apply online, at www.bart.gov/jobs. Applicants needing assistance with the online application process may receive additional information by calling (510) 464-6112.

Current employees are strongly encouraged to apply online, either at www.bart.gov/jobs, or on WebBART. Current employees may also apply using a BART paper application by delivering the completed form to the Human Resources Department, or by mailing it to P. O. Box 12688, Oakland, CA 94604-2688.

All applicants are asked to complete the application in full, indicating dates of employment, all positions held, hours worked, and a full description of duties. On line applicants are invited to electronically attach a resume to the application form to provide supplemental information, but should not consider the resume a substitute for the application form itself.

Applications must be complete by the closing date and time listed on the job announcement.

The San Francisco Bay Area Rapid Transit District is an equal opportunity employer. Applicants shall not be discriminated against because of race, color, sex, sexual orientation, gender identity, gender expression, age (40 and above), religion, national origin (including language use restrictions), disability (mental and physical, including HIV and AIDS), ancestry, marital status, military status, veteran status, medical condition (cancer/genetic characteristics and information), or any protected category prohibited by local, state or federal laws.

The BART Human Resources Department will make reasonable efforts in the examination process to accommodate persons with disabilities or for religious reasons. Please advise the Human Resources Department of any special needs in advance of the examination by emailing at least 5 days before your examination date at employment@bart.gov.

Qualified veterans may be eligible to obtain additional veteran's credit in the selection process for this recruitment (effective Jan. 1, 2013). To obtain the credit, veterans must attach to the application a DD214 discharge document or proof of disability and complete/submit the Veteran's Preference Application no later than the closing date of the posting. For more information about this credit please go to the Veteran's Preference Policy and Application link at www.bart.gov/jobs.

Please be prepared to present documentation in support of any required licenses, degrees, or certifications upon request.

Please note that any job announcement may be canceled at any time.

When you have successfully applied for this position you will receive an auto reply e-mail acknowledging that your application was received for this position. Please retain a copy of the e-mail for your records. If you receive an auto reply that does not specifically reference this position, please email Employment Help at employment@bart.gov for assistance.

To verify submission of your application, click on the 'My Career Tools' link at the top of the 'Careers Home Page' after submitting your application to view the list of applications you have submitted (including application date and status). If you have further questions, please email the Employment Help at employment@bart.gov, between the hours of 8:15am - 5:00pm, Monday- Friday.