Media Buyer / Paid Ad Specialist

We seek a driven and detail-oriented media buyer to oversee the media buying across our Paid Search accounts with a strong understanding of creativity on these platforms. This individual will be pivotal in the ad creation process and drive requests for new creative content and strategy to fuel growth as well as launch new ad platforms and technologies with a focus on ROAS, net new revenue, and customer acquisition. This team member will work closely with our creative teams to collaborate on what is performing well and assist in generating a pipeline of creative ideas to test.

Roles & Responsibilities

On a global basis lead the definition and execution of paid media programs in support of strategic sales and marketing initiatives. Develop a plan to reach the target audience and help advance them across the buyer's journey at the right time with the right message.

* Develop and manage paid media campaigns globally and as an overlay to support regional marketing execution

* Create, execute, manage, and optimize paid search campaigns across Google and Bing for multiple channels.

* Research and create on-page SEO for new website builds and new landing pages on existing websites.

* Measure effectiveness and ROI to ensure we are investing the budget to deliver the highest return possible across various channels like LinkedIn, and Google Ads, Bing, Walmart, Amazon.

* Responsible for tracking and reporting clear execution results on a regular cadence for high visibility and accountability of the performance of paid media campaigns.

* Build processes that deliver the right media strategy that aligns with a larger campaign strategy.

* Enable improved conversion rates across all stages of the sales funnel

* Provide strategy, messaging concepts, and direction of marketing assets across creative and content teams, which consist of content writers, designers, web developers, etc.

* Ability to think and work creatively to deliver strong results

* Strong sense of ownership in his/her/their work

* Excellent written, verbal and analytical skills to balance strategic thinking and execution of tactical activity including the ability to crisply communicate and present at an executive level

* Drive traffic, conversions, and ROI for digital acquisition channels including paid search, display, remarketing, video, and organic.

Assist in building an annual search marketing strategy across all Delaware North locations to support key business goals.

Qualifications

* Media Planner A Bachelor’s Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience

* Minimum of 3-5years of digital marketing experience, including SEO, SEM, and Data Analysis.

* Media tools and knowledge on PPC platforms for ABM, Programmatic, Paid Social and SEM

* Excels in working with budgets and numbers

* Excellent verbal and written skills

* Exceptional organizational skills, multi-tasking capabilities, and detail-oriented

* Strong attention to detail financial acumen critical each day

* Proficient in Excel (Pivot Tables, Creating Charts, Basic Formulas, etc.)

* 3+ Years of relevant career experience, with 1+ years, experience trading programmatic campaigns at an agency, DSP or Ad Network strongly preferred

* Familiarity with key programmatic or digital media platforms

* Understanding of HTML, CSS, and CMS platforms, such as Sitecore, preferred.

* Understanding of Google Data Studio, Tag Manager, and Google Analytics 4 preferred.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

COVID-19 considerations:
We are a vaccine mandated company as of Sept. 1, 2021.

Application Question(s):

• Have you been vaccinated for COVID-19?
• What rate of pay are you expecting?

Experience:

• Media Buying: 2 years (Preferred)

Work Location: One location

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