Join our dynamic bank marketing team!

Do you have strong planning and project management skills? Experience in writing content and copy-editing? Can you successfully work independently but also as part of a cross-functional team? Have an understanding of the financial services industry?

We'd love to learn more about you.....

The Marketing Specialist assists with all facets of marketing activities including research, development and execution of communications, marketing, advertising, promotions, campaigns for all Crews Banking family of banks.

Job Responsibilities:

• Serves as administrator for the Marketing project management system by inputting tasks/requests as needed, creating and assigning subtasks to personnel accordingly, and facilitating handoff of projects and tasks between the team to accomplish timely execution of objectives
• Assists the Crews Marketing Team in planning, coordination and implementation of branch openings, bank events, bank participation in community events and promotional campaigns.
• Prepares and submits news releases taking advantage of newsworthy opportunities as they arise and maintains list of news media representatives.
• Assists Marketing Team with direct mail and email campaigns, which may include writing copy, researching and procuring data, processing mail merge and mailing pieces.
• Assists in maintaining budgets, schedules and tracking for campaigns and promotional materials.
• Assists in maintaining and creating content for blogs, websites and social media.
• Assists in writing and posting of messages on electronic and manual reader boards.
• Assists with audit and examination preparation related to all marketing efforts
• Plans and implements research gathering and information projects relating to competitive analyses, demographics, product and service usages and customer satisfaction, etc.
• Processes invoices for approval and payment.
• Prepares marketing reports.
• Shares in proofing of all marketing materials prior to distribution.

Background Skills and Requirements:

• Desire and willingness to work in a collaborative, flexible and team-oriented work environment
• Outstanding writing, content creation, and copy-editing skills.
• Excellent verbal and written communication skills, including the ability to communicate effectively with a diverse range of individuals and groups to explain technical concepts in easy-to-understand terms.
• Strong project management, time management, planning and prioritization skills.
• Strong analytical problem-solving and decision-making skills.
• Ability to work independently and as part of a cross-functional team.
• Proficient with Microsoft Office suite, including Word, Excel and Outlook
• Experience in Adobe Creative Suite preferred but not required
• Ethical, with a commitment to company values.
• Good understanding of financial institution products and services

Education and Experience:

• High school diploma or equivalent
• Associate's or Bachelor’s degree in marketing, communications, public relations, journalism or business related field, preferred.
• Two years’ experience in marketing, advertising, communications or public relations, preferred.

Crews Banking Corporation family of banks: Wauchula State Bank, Crews Bank & Trust, Englewood Bank & Trust and Charlotte State Bank & Trust. We are an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with a disability.

EOE / Vets / Disabilities