Marketing Specialist Job at DC Farmers Co-op

DC Farmers Co-op Roseburg, OR 97470

For details regarding employee benefits, navigate to www.dcfarmers.com and click the "Employment" tab at the top.

Job Summary:

This position is responsible for collaborating with management on marketing projects and compiling company advertisements, social media posts, and distributing them to appropriate agencies and platforms. The Marketing Specialist produces advertisements in a printed, digital, audio, video, e-commerce, and social media format. Additionally, the Marketing Specialist leverages technology with our customers by managing and building the company website and ecommerce websites, effectively maintaining the online inventory of products for sale, and assisting with online customer accounts.

Essential Duties and Responsibilities:

  • Plan and prepare advertising and promotional material to increase sales of products and services.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to general manager specifications.
  • Confer with advertising agencies, department heads, and department specialists to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Plan and execute advertising policies and strategies.
  • Submit estimates for program costs to general manager as part of campaign plan development.
  • Gather information from buyers to create and design ads using Design & Canva and Photoshop.
  • Collect advertisement worksheets from purchasing managers and department specialists to include sale pricing, selling points, and other pertinent information to assemble advertisements.
  • After advertisement is built, send back to management for review and finalize with General Manager.
  • Distribute digital advertisements to radio and website team for production.
  • Collaborates on a monthly and intermittent basis with purchasing manager on social media advertisements (Facebook, Instagram, Canva)
  • Responsible for building brand awareness and loyalty using company website and social media to include topics such as: sales events, Adopt-a-Pet opportunities, employee spotlights, employee pet spotlights, chick availability, job postings, etc.
  • Create annual print schedule for advertisements.
  • Review weekly Compass report for all newly created SKUS in the previous 7 days.
  • Verify accuracy of IMU SKU entry to website and audit pricing for consistency.
  • Retrieve product image from vendor or produce website quality images using camera equipment.
  • Log inventory on a spreadsheet at the end of the week for any items not already in the system and follow-up with receiving department to ensure product makes it to the floor as soon as possible.
  • Determine the web readiness of products by coaching buyers, purchasing managers, and department specialists on quality descriptions and SKU creation.

Additional Job Duties

  • Utilize Constant Contacts for email campaigns.
  • Advise customers on technical or procedural issues.
  • Update company information, respond to reviews, customer feedback, and complaints on Google Business Profile.
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  • Review internet traffic metrics to identify what garners the most customer interactions
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Develop comprehensive marketing strategies, using knowledge of products and markets.
  • Create and approve digital banners and commercials
  • Attend training sessions or professional meetings to develop or maintain professional knowledge.

Required Knowledge, Skills & Abilities:

  • Excellent customer service skills.
  • Establish and maintain interpersonal business relationships to facilitate work activities.
  • Strong interpersonal and verbal communication skills to effectively communicate with employees and customers in a friendly and approachable manner.
  • Must have excellent time management skills and meet deadlines as appropriate.
  • Ability to operate available equipment, such as: computers, calculators, printers, and scanners.
  • Basic mathematical skills, including additions, subtraction, multiplication, and division, to make change and give refunds accurately to balance tills daily.
  • Attention to detail.
  • Speaking — Talking to others to convey information effectively.
  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Communicating with Supervisors and Peers— Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
  • Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
  • Selective Attention — The ability to concentrate on a task over a period of time without being distracted.

Physical Requirements:

  • Must remain in a stationary position at least 80% of the time.
  • Must move throughout the building up to 20% of the time with frequent climbing of stairs
  • Constantly positions self to maintain files in cabinets and shelves.
  • Must be able to frequently move and reposition office supplies weighing up to 15 pounds.
  • Must have the ability to work in a second-floor office area with stair only access.

Douglas County Co-op is a drug free and Equal Opportunity Employer. Candidates selected for hire must successfully complete a pre-employment drug screen, to include screening for THC.

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. The Employer retains the right to change or assign other duties to this position at any time. Pay is based on experience and qualifications.

Job Type: Full-time

Pay: $18.00 - $22.00 per hour

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift
  • Day shift

Application Question(s):

  • Douglas County Farmers Co-op is a drug free employer that requires all applicants selected for hire to pass a drug screen that includes THC. Please type "Drug Free Employer" to confirm that you have read and agree to this policy.
  • Please summarize your skills and qualifications that would make you and ideal candidate for this role.

Experience:

  • Photoshop: 1 year (Preferred)
  • Design & Canva: 1 year (Preferred)
  • Microsoft Excel: 3 years (Preferred)
  • WordPress: 1 year (Preferred)
  • website management: 1 year (Preferred)

Work Location: One location




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