Jolene Family Winery is seeking a talented marketing professional to coordinate the brand development and social media management of our business operations. Day-to-day duties would include creating original text, photo, and video content, managing posts, and promoting the winery & its events, responding to followers, and other occasional marketing tasks such as updating the website & storefront, managing email lists/campaigns, other web accounts with Jolene Family Winery listings, and coordinating branded materials like brochures, label designs, promotional and consignment items in the tasting room gift shop.

You will be responsible for maintaining an engaging and consistent voice that aligns with Jolene Family Winery’s brand and handling our social media presence to ensure high levels of traffic and customer engagement.

30-40 hours per week, Hourly

Marketing/Social Media Coordinator

Responsibilities & Duties

• Collaborate with the Management Team and owners to create and implement marketing plans and strategies including a monthly content calendar, a regular social media posting schedule and email campaigns
• Generate engaging content including stories, images, videos, graphics and more to regularly share on all channels
• Responsible for all branded material from design to print (brochures, promotional gift shop items, wine labels, etc) ensuring that all digital and printed information is presented uniformly and accurately representing the winery’s image
• Responds to all messages and customer service issues posted to myriad social media channels
• Keeps abreast of all social media trends/tools to improve customer experience/involvement and develop a strategy to drive sales
• Uses analytics to track public engagement with online applications and expand our audience
• Build relationships with community partners and vendors to develop cross-marketing and increase exposure
• Maintain website, write newsletters, blog, and update all web industry listings

Skills & Qualifications:

• Strong understanding of social media marketing and strategy at brand level - Instagram, Facebook, Google Business, YELP
• Experience managing, building on, and creating social media campaigns or brands preferred
• Versed in social media content management and digital content management
• Demonstrable written and visual (design) communication skills as related to social/digital marketing
• Project Management: Ability to juggle multiple projects and manage timelines
• Takes direction well, pays attention to details & executes in a timely fashion
• Knowledge of Canva, Unfold and Adobe Suite are a plus
• Ability to film and create short-form video content (stories, reels, etc.)
• Leadership skills and the ability to drive improvement within the business with marketing strategies
• Excellent organizational and planning skills
• Ability to be creative and innovative when creating marketing plans and marketing materials
• Driven, motivated, and able to take the initiative
• Strong customer service orientation

Job Types: Full-time, Part-time

Pay: $16.00 - $18.00 per hour

Benefits:

• Employee discount
• Flexible schedule
• Paid time off

Schedule:

• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Quinton, VA 23141: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location

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