JOB DESCRIPTION: Marketing Manager (Working Manager)

Classification: Non-Exempt

Reports To: VP Sales and Marketing

About the Company:

Trimark Properties is a Gainesville-based asset management firm which invests in multiple industries in Gainesville. Trimark was founded in 1992 and has experienced steady and purposeful growth through understanding their market, delivering award-winning projects, maintaining and constantly improving their portfolio, and implementing a unique team approach to all aspects of asset management.

About Trimark’s Portfolio:

While Trimark is best known for their award-winning student housing division, the company owns, manages, or invests in multiple industries. Their portfolio also includes commercial real estate, a property management company, an architecture company, a landscaping/hardscaping company, a food truck park, a popular restaurant/bar, and a public/private partnership with the

University of Florida known as The Gainesville Innovation District. The marketing team works in all of these areas and will continue to grow into new industries as the overall company grows.

Summary:

Trimark Properties is seeking an experienced Marketing Manager who is passionate about marketing and wishes to act as a working member of the team, in addition to providing management to others.

The MM works to effectively implement the marketing strategy while also managing and leading a marketing team. Equal part leader and “do-er”, the MM will maintain and grow all

Trimark owned marketing efforts, media and brands, drawing on previous experience as a successful marketing manager to implement the day-to-day marketing operations.

The successful MM works alongside the other members of the team to develop, design, and implement marketing strategies for successful inbound and outbound campaigns in both B2B and B2C worlds. To be successful, you must be results oriented and have a strong work ethic paired with a desire to make a measurable improvement in Trimark’s lead and sales generation. The chosen applicant will work in both print and digital media (most of Trimark’s efforts focus on digital marketing).

Together, the department is a results-oriented marketing team. The goal of each of their marketing projects is to drive leads, sales, and profit, and the success of each campaign is measured by those results. The marketing campaigns drive potential customers (target audiences) to the companies’ websites and business locations, with the goal of getting visitors to take action (schedule a demo, tour or appointment; book a reservation; make a purchase).

It’s a dynamic position that is equal parts creative and analytical. If this sounds like you, keep reading!

Responsibilities:

• Responsible for interviewing, hiring, and supervising the part-time and full-time members of the marketing team.
• Coordinate the marketing department’s daily/weekly meetings.
• Be an active, working member of the marketing team you’re leading. In addition to providing management and leadership, you’ll be expected to implement and/or contribute to the marketing efforts.
• Ensure that sales, profit, lead, and marketing goals are achieved.
• Maintain high return on advertising spends (ROAS).
• Ensure that marketing efforts are results-oriented.
• Market effectively to the target audiences for each business unit, including both B2B and B2C customers.
• Report on marketing results and KPI; ensure that goals are met.
• Delegate tasks, follow up, and ensure that deadlines are met.

Requirements:

• A real passion for results-oriented marketing and a strong work ethic.
• Bachelor's degree in marketing, advertising, digital media, web or graphic design, business, or equivalent (or related experience).
• 3-5 years of successful marketing experience where your efforts increased net revenues for your company.
• 2+ years of management experience.

• Successful experience in social media management including: how to build a following, strategies, and content ideas for building social media presence; how to convert that interest into leads/sales/profit.
• Maintain high attention to detail, as well as strong organizational and problem-solving skills.
• Must be looking for an in-office position in Gainesville, Florida (remote work is not available)
• No travel required. Some after-hours or weekend work may be needed for periodic event marketing.
• Must display strong writing skills and must be able to write copy within the brand/persona voice.
• Maintain and coordinate a busy project list for yourself and the team. This position requires strong organizational skills, the ability to prioritize, set and meet deadlines, follow up, and ensure high-quality results.
• Convey a strong understanding of analytics.
• Must have a positive, can-do attitude.
• Be a company and department champion.
• Proficiency in the Adobe Suite a strong plus but not required.

Essential Functions:

• Build, lead, and manage the marketing team as we increase leads and sales for Trimark’s brands and companies.
• Coordinate and implement the strategic B2B and B2C campaigns for all of Trimark’s brands, websites, and companies.
• Utilize a scientific approach to Trimark's marketing needs (test what works and change the strategy accordingly).
• Ensure that all pricing, availability, photos, virtual tours, videos, and descriptions are updated and posted on websites, social media, and 3rd party sites (via backends; no coding required).
• Write clear web copy for webpages, ads, social media, press releases, events, etc within the voice/persona of the brand/company.
• Actively contribute to the creation of engaging content that converts into leads and sales.

• Test website for functionality, tracking, quality assurance; ensure that all content is relevant and performing efficiently.
• Perform and lead any SEO efforts.

• Oversee ad buys (currently not high volume), email campaigns, and other direct marketing.
• Oversee all marketing collateral development, including signage, video, print, presentations, brochures, guidebooks, menus, and (mostly) web-based media.
• Coordinate social media marketing that drives leads and sales (not just awareness) with a high ROI. Ensure that social media calendars for paid and organic posts convert into leads/sales/profits.
• Direct and implement all marketing campaigns.
• Develop a high-quality portfolio of still images, videos, and ads for Trimark's portfolio, along with other team members (including a graphic designer on the team).
• Must be very computer savvy.
• Other duties, as assigned.

Working Environment:

• Standard office environment.
• Excellent team culture! We truly prioritize team communication and work together as a department to ensure that we meet our goals.
• We approach marketing as a science. We measure what works and improve on our strategy as we see what is effective.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use computers. The employee frequently is required to sit and reach with hands and arms. The employee may occasionally be required to lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Applicants must pass a background check and drug test.

Trimark is an Equal Opportunity Employer and Drug Free Workplace

EOE/DFWP

Job Type: Full-time

Pay: $55,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Gainesville, FL 32601: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 3 years (Required)

Work Location: One location

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