In September 2022, we were certified as a "great place to work" from GreatPlaceToWork.com. See our full overview here.

Does this sound like you?

We are looking for a Marketing Manager to drive marketing, audience development, customer insights and collaborate with dynamic event teams. This position is focused on the end-to-end marketing journey – working closely with marketing leadership to identify, grow and engage target audiences; develop and report on marketing plans and use data and customer insights to adjust, improve and deliver; partner with leadership, sales, customer support and industry partners to create an exceptional experience for our customers. In this role, you’ll be required to wear multiple hats as a strong project manager who can stay organized and prioritize tasks working on multiple tradeshow events.

If the answer is yes, we'd love to meet you!

How you'll make an impact:

General

• Support the end-to-end marketing process from concept to execution to completion for multiple events covering distinct industries.
• Develop and deliver on all marketing strategies across your assigned events
• Work with marketing leadership to assist in maintaining and executing marketing strategies to meet agreed company and event objectives
• Help to collect and evaluate customer research, market conditions, and competitor data to implement marketing plan alterations as needed
• Manage, lead and develop teams of marketing coordinators supporting your brand to execute all marketing, advertising, and promotional activities
• Form strong partnerships and collaborate with event team leaders and other central support teams to reach goals, find solutions and understand customer needs.

Brand

• Lead as a brand champion for your events, developing and delivering a fully integrated strategy, understanding customer needs and event/brand strategy
• Develop, execute and track audience acquisition strategies for attendee and exhibitor prospects leads
• Work closely with marketing leadership to develop then manage and execute brand strategies that support the visitor and sales efforts, meet the attendance and revenue goals

Marketing

• Develop and works closely with marketing coordinators to execute on day-to-day marketing contact and content plans
• Develop, oversee and manage event registration including vendor relationship, tracking and on-site experience
• Strong focus on marketing operations to support audience development and customer journey. Building and maintaining tools, tactics and strategies to nurture both attendee and sponsor leads, engaging audiences throughout end-to-end experience.
• Interpret and analyze marketing data and develop recommended strategies and tactics that are supported by analytics across multi-channel campaigns
• Develop and deliver the social strategy and execution of direct programs to improve conversions, social media reputation, and recognition
• Work closely with the sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations, and deliver lead generation
• Work closely with the conference team to create marketing materials and programs
• Work closely with sales support team to deliver timely and relevant messaging to enhance the customer experience for sponsors and exhibitors
• Further existing and forge new relationships with industry partners, publications, and media to provide industry insight and share event information
• Promote timely and positive media coverage across all available media.

The skills & experience you'll need:

• 3+ years experience in marketing
• Email campaigns and digital marketing automation platforms
• Copywriting
• Communication and project management
• MS Office
• Experience in trade show events a plus

What’s in it for me?

• Competitive Base Salary
• Bonus based on challenging but achievable targets
• 100% remote position (or hybrid if near CT or OK offices)
• Generous PTO & Company-paid Holidays: this includes a day off for your birthday every year, and in 2022 our employees will receive the entire week of July 4th AND the entire last week of the year off.
• A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contrition), and FSA.
• Basic life, long-term disability & short-term disability are covered at 100%.
• 401(k) Plan with employer match.
• Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.

Who is Clarion?

Clarion Events North America, which is the US division of Clarion Events UK, and backed by The Blackstone Group has become one of the fastest-growing event companies in the United States, with aggressive growth through both acquisition and launch. We excel in managing and producing trade and consumer events across the United States in 12 diverse sectors such as pop culture (anime), energy, technology, and fire and rescue.

What’s it like working here?

We strive to provide a culture of transparency, support, and collaboration through clear communication of ideas, processes, and goals. From the top-down, we promote:

• Work-life balance – we are flexible with you to allow you to be at your best on the job
• Leading by example and taking full responsibility for ideas, actions and problem solving
• Ensuring our employees have all the necessary tools to effectively perform their job
• Constantly identifying training needs to grow and develop our employees
• Failing forward faster – try new things, fail & learn, repeat!

Equal Employment

Clarion Events provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, veteran status, disability, or genetics. In addition to federal law requirements, Clarion Events complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

pSnr99t2wr