About Berman Skin Institute (BSI): Founded a quarter century ago by David Berman, M.D., a board-certified dermatologist, BSI’s mission is to blend state-of-the-art medical technology and research with a dedication to patient welfare and healing to provide patients with the best possible dermatologic care. Berman Skin Institute is a group of dermatology clinics with eleven medical clinic locations across Northern California, including Los Altos, Cameron Park, Fremont, Placerville, Pleasanton, Roseville, Sacramento, San Francisco, Tracy, Walnut Creek and Yuba City. With a well-established and diverse patient population, BSI has a set of broad and comprehensive service offerings, including medical and surgical dermatology, including treatment for acne, moles, allergic skin reactions, autoimmune diseases, skin infections, Mohs skin cancer surgery, cosmetic dermatology (including laser treatment of unwanted hair, sun damage and wrinkled skin, unwanted tattoos, red or brown discoloration of the skin, varicose/spider veins of the legs and face, etc), skin care products and medi-spa/aesthetician treatments such as chemical peels, microdermabrasion, and HydraFacials. BSI is one of the largest skin laser centers in the world, with over 50 lasers on site, and many other non-laser devices for skin and hair conditions, such as 4 ARTAS robots for hair transplant.

BSI has a talented and passionate team who strives to deliver the best possible patient care. The patient experience is our number one priority with a team approach to service.
More information about Berman Skin Institute can be found at http://www.skinmds.com.

Marketing Manager [Berman Skin Institute]
The Marketing Manager will be responsible for the operation and optimization of Berman Skin Institute’s marketing programs. Candidate will sit in our Santa Clara Office.

Essential Functions & Responsibilities:

• Manage day-to-day operation and optimization of direct-response marketing program across paid social, search, retargeting, affiliate, and influencer marketing.
• Implement and support marketing initiatives using project management systems; this includes printed collateral, digital marketing, social media, website promotions, guest communications, etc.
• Prepare and manage email blast campaigns [utilizing Active Campaign]
• Manage social media campaigns and consistency of posts.
• Create short media content for website, local listings and Google My Business listings.
• Assist administration with the launch of specific monthly cosmetic campaigns.

Skills & Abilities:

• Knowledge of graphic design principles; layout, composition, using Adobe Suite.
• Ability to edit templates on Mailchimp.
• Some essential copywriting skills to produce website blog posts.
• Knowledge and ability to use Google Analytics.
• Data analysis through Office Excel.

• Proven planning and organizational skills, attention to detail, ability to handle multiple tasks.
• Outstanding written and verbal communication.

Qualifications & Experience Required:

• Bachelor’s degree in Marketing preferred.
• 1-2 years of experience in a marketing role, with focus on Digital Marketing.

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Time Off
• Retirement Plan
• Health Savings Account
• Flexible Savings Account

Job Type: Full-time

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