Summary:

BAM Management Group is looking for a Marketing Manager to develop, implement, and manage marketing initiatives that support business objectives, foster patient retention, and advance brand recognition of multiple dental practices across Southeast Louisiana and the Mississippi Gulf Coast. The Marketing Manager will be responsible for meeting the individual needs of each supported office by leveraging the value proposition of each dental brand.

Essential Functions:

• Lead the planning and implementation of company-wide marketing initiatives across multiple channels, including social media, pay-per-click, smart display, email marketing, out-of-home advertising, direct mail campaigns, television, and radio.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
• Evaluate the impact of marketing programs to measure effectiveness and return on investment.
• Promote brand continuity and recognition by coordinating content both within and outside of the offices.
• Partner with office leaders, administrators, external agencies, and vendors on marketing strategies and media purchasing.
• Allocate and be a good steward of the marketing budget to maximize return on investment.
• Create and manage digital content and initiatives, including social media pages, for organic and paid media.
• Collaborate with cross-functional teams to develop and execute internal communications and initiatives
• Curate the patient experience through every touch point to promote patient education, early adoption, trust, and loyalty.
• Nurture new patient leads through marketing automation efforts comprised of email drip campaigns and text messaging.
• Lead the call center team to meet revenue goals based on predetermined KPIs.

Qualifications:

• Experience building complex marketing programs and reporting on the results.
• Strong preference for candidates with a proven track record in digital marketing.
• Competence as a creative writer and designer with an eye for great details.
• Strong project management skills.
• Strong problem-solving ability.
• 1-2 years of team management experience preferred.
• Ability to pivot quickly based on data-driven insight.
• Ability to travel as necessary.
• Bachelor’s Degree in Marketing, Business or similar.
• Competence with Microsoft Office Suite, Adobe Creative Suite, CRM platforms, and CMS including WordPress.

Employee Benefits:

• Group health insurance
• Paid time off and holidays
• 401K Matching
• Free life insurance
• Options for vision, cancer, disability, and accident insurance plans

About BAM Management:

BAM Management Group (BAM) is a dental service organization headquartered in Metairie, LA. The organization was founded in 2019 by Dr. Darrell Bourg, Dr. Mickey Adragna, and Dr. Jacob McInnis with the simple mission of allowing dentists to be dentists. We follow through with our mission by providing full administrative services to all supported practices so that they can focus on delivering a first-class dental experience to every patient.

We understand that the business side of dentistry can take away from practices’ primary focus: caring for patients. For this reason, we help manage the business side of dentistry, including:

• Operations
• Human Resources
• Marketing
• Accounting
• IT
• Continuing Education
• Supply Procurement
• Compliance
• Credentialing
• Clinical and Admin Training

Our dentist-led organization has allowed us to develop a patient-centric approach to managing supported offices. This allows dental practices to focus on the patient. We take care of the rest.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 2 years (Preferred)

Work Location: One location

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