Marketing Coordinator Job at Prime Source HCS
Prime Source Healthcare Solutions was founded in 2002, and continues its ongoing commitment to driving innovation, disrupting service delivery standards, and providing solutions for the post-acute, long term and senior care industry. We are committed to driving performance and providing cost-optimization best practices to meet the needs of healthcare facilities.
The company looks for people who can grow, think, dream, and create. Our culture is warm, welcoming, and thrives by embracing diversity and rewarding imagination. Do you consider yourself a highly motivated & self-driven marketing professional? Join our rapidly growing team of professionals!
Job Summary:
This position is responsible for developing, executing, and measuring comprehensive marketing strategies, plans, and programs for the national market. To do so it is expected to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics. With an eye for detail, this role will require monitoring, posting to, and analyzing social media channels to build a community of followers and enhance interaction.
Role and Responsibilities:
- Evaluate, recommend and implement new and improved marketing processes, practices, and goals that quantifiably and incrementally improve the customer experience, drive increased demand and differentiate Prime Source brand among other healthcare consulting & GPO providers.
- Creates graphic designs and content for digital sites and social media platforms to support and enhance the organization's brand and operations for a variety of platforms including blogs, websites, and social media.
- Researching content and consumer trends to ensure that content is relevant and appealing.
- Discovering new advertising opportunities to increase reach and engagement.
- Developing content strategies to effectively reach the desired target audience, marketing goals.
- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications, establishing personal network; participating in professional societies.
- Has knowledge of commonly-used concepts, practices, and procedures within a particular field including latest social media trends.
- Ensuring that SEO and SMO strategies are effectively implemented.
- Utilize geosocial networking to grow the business
- Planning, designing, and execution of marketing events. i.e. trade shows, etc.
- Maintain control of marketing strategy & practice effectiveness, by generating comprehensive weekly/ monthly reports (penetration, engagement, click rates etc.)
- Maintain detailed actual and forecasted fiscal year budget for all market research and any marketing projects.
Required Skills/Abilities:
- Excellent interpersonal, organizational, communication and writing skills.
- Familiarity with content management systems such as WordPress, Drupal, and Joomia
- Good knowledge of content and layout design tools such as Adobe InCopy and InDesign.
- Excellent computer skills with MS Office and Google Suite
- Experience in graphic design, marketing, communications, or similar.
- Desire to be part of an organization and willingness to take initiative.
- Ability to work independently with strong organizational, prioritization and analytical skills
- Ability to manage multiple projects simultaneously.
- Ability to apply good judgment and lead problem solving within the team
Benefits:
- Paid time off (PTO)
- Federal & (major) Jewish Holidays
- 401(k) program and matching
- Employee discount/perks
- Great company culture
Prime Source is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status. Similarly, considering the need for reasonable accommodations, Prime Source prohibits discrimination against persons because of disability, including disabled veterans.
Job Type: Full-time
Pay: $50,000.00 per year
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Montvale, NJ 07645: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 2 years (Preferred)
- Creative writing: 2 years (Preferred)
Work Location: In person
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