Marketing Coordinator Job at Later + Mavrck

Later + Mavrck Boston, MA

What is Later?

Later is the leading social media marketing and commerce platform that helps small business owners and creators grow their brands and businesses online. With a unique combination of tools, machine-learning-based recommendations, and education, Later makes it easy to visually plan & schedule social content, drive traffic, and increase sales – empowering customers to turn their passions into possibilities.

Later started at a hackathon in late 2013. Six months later, “Latergramme” launched to almost 20,000 people waiting to use the first version. Later is now the leading visual marketing platform for Instagram, Facebook, Twitter, TikTok, and Pinterest in the world with over seven million users, and in 2021 was ranked #18 in Canada in Deloitte's Fast 50 list, #119 in North America, and placed 51st in the Globe and Mail's Fastest Growing Companies list.

Later & Mavrck

In March 2022, Later was acquired by Boston-based influencer marketing platform Mavrck. The Mavrck platform allows large enterprise brands to automate their influencer marketing strategy for smoother partnerships and performance on campaigns. Together, we’re helping connect creators & marketers to grow their social followings and businesses on social media.


We’re looking for a Program Coordinator to join our Services team!

What you’ll be doing

    • Execute strategy and campaigns for 15-20 customers, including Fortune 500 and Mid-Market Brands
      • Manage smaller client accounts while supporting Program Managers on execution of larger client accounts
  • Maintain 80% billability on client work, including execution and strategic build of Influencer campaigns and content calendars
  • Provide strategic recommendations to improve customer outcomes and achieve marketing goals, optimizing campaigns for performance by analyzing the health of the influencer-facing experience on a regular basis
  • Manage contractual deliverables with high caliber service delivery, maintaining customer budgets
  • Communicate regularly with influencers and manage reward fulfillment, email outreach, & acquisition
  • Participate in customer calls to provide updates on performance and delivering data-driven insights
  • Develop and apply a deep understanding of Mavrck’s platform and influencer marketing best practices to drive success on customer KPIs and support Program Managers in account tasks
  • Act as the voice of the customer and the voice of the influencer for internal product feedback
  • Contribute to evolving best practices and documentation, hit internal OKR quarterly goals
  • Leverage internal organization tool (Teamwork) to both manage varying tasks, delegate effectively, and track time against tasks
  • Delegate tasks to Global Support Coordinators, regularly provide feedback on deliverables received
  • Complete trainings and participate in learning opportunities for your own professional development (when time is available outside of assigned tasks)
  • Meet expectations for productivity, quality, continuous improvement, and goal accomplishment

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

  • 1-2 years of relevant experience in Influencer Marketing or influencer innovation, agency background a plus
  • Scrappy can-do approach to making things happen regardless of challenges
  • Professional presence, confidence, and eloquence in client meetings and presentations
  • Creative thinkers with the ability to use data to drive problem solving
  • Willingness to take action in the face of unknowns and ambiguity – a bias for action
  • Strong communication and collaboration skills, detail-oriented
  • Results oriented with passion for analysis and insight-development
  • High degree of integrity, empathy and focus on “doing the right thing”
  • Strong relationship-building skills with internal and external stakeholders
  • Strong problem solving and analytical skills
  • Interested in start-up or entrepreneurship experience and a desire to wear many hats
  • Interested in digital marketing industry and trends
  • An ability to learn quickly and adapt, and manage priorities effectively

Our values

  • Lead with Humility: We put what’s best for all ahead of what’s best for one - no big egos here.
  • Adapt + Grow: We view uncertainty as opportunity and nimbly adapt.
  • Make it Happen: We have big ambitions and the courage to achieve them.
  • Succeed Together: We prioritize diversity and are committed to creating an inclusive environment - there’s a seat for everyone here.
  • Celebrate: We bring an optimistic mindset into everything we do. We celebrate progress, each other, and unique perspectives.

Some perks of being on our team include...

  • Remote Work: We acknowledge (now more than ever) that you do not need to be in an office or at a desk to be successful!
  • Flexible PTO: To further support freedom and flexibility, we want you to take the time off when you want or need it to best recharge!
  • Paid Parental Leave: Take up to 12 weeks paid leave when a little one joins the family!
  • Ongoing Learning: Growth is a big reason people join Mavrck and a core tenet of our culture, so we provide access to a variety of Learning and Development options, like online courses or coaching - and support you pursuing ones that you are passionate about!
  • We Care: 401k, Health, Dental, Vision, Long Term and Short Term disability are part of a comprehensive benefits package
  • Fun Environment: When we’re in the office, music, jeans and t-shirts are the norm !!
  • Yummy Food: Healthy snacks are always provided.

Where we work

We hire into our hub cities of Boston, MA; Denver, CO; Vancouver, BC; Toronto, ON; and London, UK. We post our positions in the hub location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

Later values diversity of thought; we are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.


#LI-Hybrid




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