Description: The primary function of this position is to provide leadership, transparency, support and actively communicate, collaborate and cooperate with all individuals, at all levels of the organization. The Marketing & Community Impact Manager will be charged with oversight of the credit union marketing, digital experience, and community relations efforts. Collaboratively work with peers to drive the continued enhancement and operational process improvements in all areas of responsibility. The Marketing & Community Impact Manager will achieve organizational goals, service expectations and be a key contributor to completing strategic objectives.
Essential Functions

• Ensure team delivers service, to both internal and external members, in alignment with the credit union’s purpose statement: We’ll Help You Get There, Wherever That May Be.
• Actively identify areas of improvement within the department while actively and appropriately coaching, training or correcting employees’ performance, attitude, and behavior.
• Perform monthly one on one meetings with each employee to review previous month’s performance, and to set goals for the coming month.
• Ensure that the department meets/exceeds sales and service goals as established by the Credit Union Score Card.
• Work hand in hand with the VP, Marketing & Digital Experience to plan and execute marketing campaigns from start to finish, while effectively engaging and communicating with stakeholders using the project wheel.
• Work with VP, Marketing & Digital Experience to develop the marketing department’s strategy in line with credit union’s strategic plan.
• Coordinating marketing campaigns with sales and branch activities, community relations and sponsorships.
• Performs job duties within our bylaws, regulations, Board of Directors policies, established internal and external service standards and our work procedures.
• Train and supervise department staff. Assign, direct, coordinate and review work performed by staff.
• Maintains a highly motivated, well-trained staff maintaining effective employee relations.
• Creates/executes a community relations sales plan to promote the growth of the CU by attracting new members from targeted community groups, Select Employee Groups & maximizing member account penetration.
• Works with VP of Marketing/Digital Services to prepare, develop, administer and control an annual marketing plan and budget that strategically reflects and supports the activities of the credit union. Measures and reports the Return on Investment (ROI) of marketing programs.
• Monitor the implementation of our branding strategies, and oversees the operations of print, radio, television, social and digital media, as well as creative direction of marketing strategies.
• Implement and enforce the credit union’s brand consistently across all delivery channels.
• Ensures the timeliness, accuracy and depth of web site content. Suggests new ecommerce products, programs or platforms.
• Oversee and direct the use of the MCIF system. Coordinate the expansion and use of the MCIF data base to identify areas for growth and membership segmentation. Increase utilization of the MCIF for research, reporting and measuring of results of marketing programs and promotions.
• Oversee market research to determine member needs and satisfaction levels, as well as, the CU’s competitive position.
• Analyze marketing programs, member survey, or other tracking tools for qualitative feedback on effectiveness of programs.
• Interact and communicate with all those impacted by promotions, new products, advertising campaigns, collateral materials, financial literacy, etc. so that employees are up-to date on credit union marketing programs.
• Remains current on legal, regulatory, economic, competitive and technological environments which may affect the marketing/business development function and ensures that marketing materials follow applicable federal, state and credit union regulations.
• Maintain and review processes and procedures to improve effectiveness and efficiencies in Department.
• Develop, maintain, and monitor internal controls and policies/procedures.
• Proactively promote an internal culture focused on the experience and relationship building.
• Partners with department heads of each functional area to align service and performance with organizational goals and objectives and ensure seamless experience across functional areas. Actively and consistently collaborate to identify and implement simplified/efficient processes.
• Identify and implement targeted improvements to increase member/employee loyalty, retention and satisfaction.
• Champion of employee engagement with demonstrated ability to understand and address organizational transformation within designated areas of responsibility. Translates strategic and operating plans into meaningful direction of projects, goals, priorities and activities for all member experience areas.
• Focuses on team and self-development, leadership and management through training and ongoing communications including one-on-ones, branch sales meetings and observations designed to support individual and team success, achievement of goals and career progression. Recognize employees who perform at a high level. Holds Member Experience Managers accountable for assigned goals and employee growth performance, attitude and behavior.

Requirements:

• Bachelor’s Degree in Marketing or Business Management is preferred.
• Five or more years of progressively responsible marketing experience preferred.
• Proficient with Google Ads, Google Analytics, and Google Tag Manager.
• Minimum of two years supervisory experience preferred.
• Prefer experience in the financial industry.
• Excellent interpersonal skills and the ability to interface with employees at all levels of the organization.
• Excellent communication skills both verbally and written.
• Ability to accurately and efficiently handle multiple priorities in a fast-paced environment.
• Must be technologically inclined, and well versed with digital marketing strategies.
• Must be extremely well organized and detail oriented.
• Proficient with PC’s and Microsoft Word, Excel, PowerPoint and Outlook.

Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, use hands to finger, handle or feel, reach with hands and arms, and talk or hear. The employee is occasionally required to stand, walk, bend, kneel, and reach above or at shoulder level. The employee must occasionally lift/push/pull and/or carry up to 30 pounds.

Job Type: Full-time

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