Marketing Communications Specialist Job at Penn State University
JOB DESCRIPTION AND POSITION REQUIREMENTS:
Penn State Mont Alto is seeking a Marketing and Communications Specialist that will be responsible for executing Penn State Mont Alto’s marketing strategy, including digital, OOH, and broadcast messaging. The specialist will also be responsible for developing content for the campus’ social media channels and website campus marketing plan.
Job Responsibilities:
Research trends in social media and digital marketing to develop effective recruiting campaigns to support campus admissions
Develop marketing copy for campaigns including landing page and website copy, as well as social media
Develop social media content calendars based on the campus’ marketing plan
Provide quarterly reporting for social media and digital marketing efforts
Assist with general website updates and maintenance
Help develop audience-specific website copy for academic programs and campus life
Ensure University brand guidelines and standards are met
Help cover campus events for social media and public relations content
Stay current on trends and best practices in digital marketing and higher education
Assist with other public relations and marketing projects and events as needed
Qualifications and Previous Experience:
Understanding of Google analytics and web analysis
Understanding of social media analytics
2+ years of proven social media brand management
2+ years of content development experience
2+ years’ experience with social media advertising
Experience setting and use KPIs to determine campaign effectiveness
Proven project management skills
Strong written and verbal communication skills
Strong research skills
Ability to collaborate effectively with others
Experience with Drupal CMS management preferred
Basic knowledge of Adobe Photoshop and InDesign preferred
Experience with Office 365 is a must
Education:
Typically requires a Ba chelor's d egree or higher
Plus 2 years of related experience
Or an equivalent combination of education and experience.
This position will require the successful completion of standard background checks.
The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here .
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applications without regards to race, color, religion, age, sex, sexual orientation, gender identify, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State Covid-19 Vaccination or Testing Requirements
Penn State is committed to the health of our local and global communities. As a condition of employment, all employees are required to comply with COVID-19 vaccination or testing requirements. Click on Penn State Covid-19 Vaccination or Testing Requirements to learn about the requirements as well as general COVID-19 information at Penn State.
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