Key responsibilities also include creating basic contact strategies that connect clients’ marketing objectives to how they will build a relationship with their customers. The Marketing Automation Associate Manager will support the Marketing Automation Senior Manager with campaign setup, testing, scheduling and tracking to drive short-term and long-term results.

The Marketing Automation Associate Manager will have a working knowledge of marketing automation technologies and best practices spanning email development, deployment, reporting and optimization. The ideal candidate will also have a basic understanding of lead generation, demand waterfall and inbound marketing. HubSpot experience is preferred but not required.

This role will work closely with the Content Marketing Director, the Marketing Automation Senior Manager and other team leaders as dictated by project needs.

Essential Duties & Responsibilities as Marketing Automation Associate Manager

• Launch and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking and measurement to drive short-term and long-term results

• Activate digital marketing automation campaigns

• Create contact strategies that connect marketing objectives to customer touch points

• Measure campaign results and optimize lead nurturing workflows for segments

• Carry out A/B testing on automated marketing campaigns to maximize results

• Report on campaigns and make changes where necessary

Additional Responsibilities as a Member of the Connections Team

• Activate marketing automation and email strategies as part of integrated Connections campaigns that include paid, owned, earned and shared media

• Partner with digital media strategists, SEO experts, content strategists and creators to activate fully owned communication strategies and plans

• Attend and actively participate in relevant team, agency and client meetings

• Be a positive, motivating member of the team

Communication Skills

• Communicate in a clear, coherent and professional manner

• Conduct straightforward and candid communication with team members

• Listen well and solve problems to achieve the most effective outcome for the client, team and agency

• Represent the team and Wray Ward in a positive manner in all endeavors

Additional Responsibilities

• Be accountable for delivering better performing work on time and on budget

• Be a team player, inspiring trust and teamwork among the team and throughout the agency

• Demonstrate a passion for always doing the best work

• Collaborate among multiple departments effectively and efficiently

• Conduct business with a conscientious, straightforward and dedicated work ethic

• Respect all equally, internally and externally

• Passionately uphold the agency brand, culture and value

Qualifications

• 1–3 years of experience with marketing automation technologies, CRM and/or email marketing

• Working knowledge of lead generation programs, email marketing best practices and inbound marketing

• 
  Understanding of demand waterfall and best practices

• Experience in database management

• Experience with Marketo

• Highly organized, methodical and process-driven

• Exceptional at problem-solving and conquering roadblocks

• Strong organizational skills to effectively manage multiple projects at a time

• Effective problem-solver and generator of creative, innovative solutions

• Bachelor's degree

• Must be Charlotte-based or willing to relocate

• Ability to be onsite Tuesdays, Wednesdays, and Thursdays