Children's Dental Management, the region's leading and largest provider of pediatric specialty dental care, is currently seeking a Marketing and Outreach Manager, to be based out of our West Chester, PA corporate location!

This position will lead efforts to foster and grow relationships with community health partners, pediatricians, nonprofits, and other local organizations whose missions and goals align with those of Children?s Dental Management and our affiliated practices. The Community Marketing & Outreach Manager will partner with local office managers and staff to plan, coordinate, and execute community-based events.
This position will report to the Director of Marketing and assist in the execution of the organization?s corporate marketing strategy for all dental and surgery center locations. The ideal candidate will have excellent communication and organization skills, a passion for measurement, and be driven to make an impact in a rapidly growing organization.

General Responsibilities:
COMMUNITY OUTREACH

• Coordinate measurable outreach initiatives, including sponsorships and educational campaigns with local schools, child-care programs, non-profit organizations, and other community entities.
• Partner with local affiliate office(s) to represent CDM at appropriate business-generating events, fairs, and community functions. Review and advise local offices on their monthly marketing plans
• Assist in building and strengthening patient referral streams; conduct research and support efforts to strengthen relationships with referring physicians
• Facilitate and execute Community Partner gift program
• Maintain inventory of branded giveaways and collateral; identify and order new material as needed

DIGITAL MARKETING

• Contribute content for social media and various patient-facing websites.
• Lead development and implementation for the next phase of Children?s Dental Academy, our online dental health curriculum.
• Partner with Digital Marketing Manager to plan and execute regular webinar series promoting oral health and/or pediatric health topics.
• Assist in development of content to be used digitally and/or in print.

STRATEGIC SUPPORT

• Support implementation of marketing and advertising campaigns, ensuring consistency in messaging and visual representation of our brand
• Maintain and help improve tracking systems to measure ROI of community events and presentations.
• Assist with routine reporting to demonstrate progress and impact of marketing initiatives
• Help track and coordinate brand integration and roll-out efforts related to practice acquisitions
• Provide support organizing and maintaining contact databases and mailing lists for campaign outreach

VENDOR COORDINATION

• Research and obtain quotes from third party vendors for various projects
• Partner with local print vendors to implement direct mailing campaigns to patient base, prospects, and potential community partners.