100% Remote (US based locations only)

Come join an amazing team! Kindred Bravely is looking for a talented, experienced, and enthusiastic

Marketing Analyst!

Kindred Bravely is an online retailer for pregnant and breastfeeding moms who want something comfortable to wear. We are a growing team of over 60+ people based all over the world. Our team culture is grateful, brave, generous, encouraging, confident, and transparent. We work together to create the best product and shopping experience possible for our customers. Oh, and did we mention we're on the Inc. 5000 list of fastest-growing privately held companies four years in a row? We won Shopify's Build a BIGGER Business Competition and our award-winning product has been featured in Self Magazine, What to Expect, Ovia, BabyCenter, and Romper!

Opportunity (the job): The perfect candidate for this job is a self-starter that is highly detail oriented. The Marketing Analyst will collect, track, analyze, and report on marketing data across paid and owned channels utilizing in-platform and Google Analytics 4 mined data, research consumer behavior, and explore market trends for Kindred Bravely to drive customer acquisition and retention, brand awareness and revenue generation. This role will work as part of a team of marketers, leaders, and graphic artists.

We aim to out care the marketplace by offering:

• Employer-sponsored medical, dental, vision as well as voluntary benefits (Life Insurance, FSA, Critical Illness Insurance).
• Free mental health services.
• Retirement and charitable donation matching.
• Paid parental leave program and tuition assistance program after 1 year.
• $50 reimbursement per month to spend on a "Random Act of Generosity".
• 40% off product discounts on the Kindred Bravely and 15% off for friends and family.
• Amazing team culture, surprise perks throughout the year, and a really fun place to work!

We are looking for a Marketing Analyst who…

• Is exceptional at whatever they do and proactively seeks to solve puzzles and find solutions. This is the most important factor in your success. You must be a self-starter who is always seeking to improve.
• Is super curious and loves to learn and grow both personally and professionally.
• Is a finisher. Do you hate leaving projects unfinished? You must love the details of your work, and work dutifully until tasks are completely correct.
• Is a project manager who keeps projects organized and moving forward.
• Has outstanding communication skills, both verbal and written.
• Has strong analytical skills, partnered with a creative mind.

Responsibilities include (but are not limited to):

• Develop analysis methodology, mine, aggregate and share data and provide recommendations, storytelling, and insight for the marketing team.
• Create new reporting dashboards and data visualizations for campaign and website performance reports.
• Track key marketing metrics across multiple data sources leveraging Google Data Studio, and other data/visualization tools; monitor for changes in trends, share insights and make recommendations.
• Measure and report on performance, make proactive, analytical decisions to drive profitable growth.
• Effectively collaborate with managers on financial metrics, issues, and opportunities.
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations to increase conversion rate, AOV, and LTV based on data.
• Join paid and web data together to create full-funnel customer analytics across multiple channels.
• Provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance.
• Develop and implement strategies to improve ROI and reduce customer acquisition costs.
• Lead monthly and/or weekly reporting and analysis that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends.
• Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing.
• Ability to provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance.
• Support internal teams by leveraging analytics to inform business strategy.

Qualifications:

• 3 years previous experience in eCommerce, performance marketing or equivalent.
• 2 years previous experience with paid media and marketing analytics.
• Bachelor's degree in Marketing, statistics, business, Information Systems, IT or related field.
• Excellent understanding of digital marketing channels and strategies, including PPC, SEO, email, social media, and display advertising.
• Experience with paid media technology, ad serving platforms, and marketing data systems.
• Experience with analytical and reporting tools, including NetSuite, Google Analytics and Google Analytics 4, and Data Studio.
• Familiarity with web analytics, tag management solutions, dashboard visualization and A/B Testing.

If you've made it this far and you are as excited as we are, keep reading!

What we believe:

• She is the reason we exist: We have created a genuine connection with her. She feels seen and heard. She is an integral part of every decision we make.
• Work/Life Balance is imperative: We value both work and family and bring our best selves to each by ensuring balance.
• Team Work Makes the Dream Work: We share ideas, feedback, struggles, wins and frustrations. We care for each other professionally and personally.
• Success is Sequential; Not Simultaneous: We focus on one thing at a time.

How we act:

• We have a BIAS FOR ACTION: We move quickly. We take smart risks. We solve puzzles. We make things happen.
• We HOLD OURSELVES ACCOUNTABLE: We all own the business. We clearly communicate key metrics and standards and review them regularly. We analyze results to understand why we made a decision. We are disciplined.
• We LEAD, NOT FOLLOW: We are innovative. We are curious and resourceful. We are driven and competitive (but not with each other).
• We communicate GENUINELY & TRANSPARENTLY: With each other and with her. We are present.
• We are ALWAYS LEARNING: We improve ourselves and continually look for ways to enhance the skills and abilities of our entire team.
• We are in RELENTLESS PURSUIT OF CUSTOMER SERVICE EXCELLENCE: We out-care the competition and provide the greatest experience she has ever had with a brand.

We Hire the Best, Regardless of Their Location:

We are a natively remote company with team members located all over the world. The flexibility that comes with remote work is a tenant of our culture and our team members hold themselves to high standards to ensure the remote/flexible workplace works for the entire team. We're looking for people who can demonstrate they hold themselves to a higher standard in everything they do because with great flexibility comes great responsibility.

All this flexibility doesn't mean we're not a close-knit team…

We Hire Characters Not Positions:

We're a small company with big aspirations, and we work hard (and have a LOT of fun) while making that happen. If you have what it takes as an individual - in other words, if you're a consistent high-achiever in everything you do in life - then you'll fit in well at our company.

Experience: 2 years experience with paid media and marketing analytics

Schedule: Full-time, 40 hours per week. We are open to helping you create a schedule that works for you.

Education: Bachelor's degree required

Location: US Remote

Salary Range: $65,000-75,000