About Us:

TMB (Trusted Media Brands) is the world's leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms, is powered by content that’s inspired and created by our fans. Engaging more than 200 million consumers worldwide, our content — available across streaming TV, social media, web, and print — sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at www.tmbi.com.

Location:

We have offices in New York, Los Angeles, Milwaukee, Minnesota, London, and New Delhi. We welcome you to work in any of our offices, but you also have the opportunity to work from home.

About the role:

We are seeking an experienced marketer to help grow our properties across social media, and to lead in supporting various launches and initiatives associated with our properties. These include original content launches, direct-to-consumer sales of merchandise and other consumer products, pro-social and cause-related initiatives, digital community-building programs, and more.

About you:

The ideal candidate has marketing experience in digital media, online video, traditional entertainment, e-commerce, or some combination thereof. This is a cross-functional position that works closely with stakeholders across the business; the type of person that thrives in such a position is a great communicator, is very organized and detail-oriented, is both polite and persistent, builds strong working relationships easily, and has an analytical mindset.

The position is best for someone who is comfortable juggling multiple projects with various deadlines. In a single week, the person in this role might be: planning a campaign to promote a new original series that’s debuting across four social media platforms, launching a social media sweepstakes designed to grow our email marketing database, creating social promo assets to promote video submissions, giving notes on ad creative for an upcoming e-commerce discount/campaign, and preparing and presenting a marketing wrap deck for an executive presentation on a recent campaign.

Your day-to-day:

• Define, oversee and successfully execute multi-channel marketing campaigns designed to: raise awareness and drive viewership for key content launches, increase video submissions, acquire users, drive conversion of e-commerce offerings, and support other initiatives as needed
• Manage promo editorial calendars and act as campaign manager, working with various internal stakeholders in social, creative, streaming, production, PR, analytics, and other departments, as well as external partners such as agencies, influencers, etc. to build, plan, and execute marketing campaigns
• Implement tracking and reporting measures to gauge campaign success against agreed-upon KPIs and guide future strategy
• Initiate and manage strategic partnerships designed to support campaigns and/or overall marketing goals
• Create and distribute email newsletters promoting relevant and timely brand initiatives
• Partner with integrated marketing team and social team to determine longer-lead tentpoles that can span across social and streaming platforms, and pinpoint sales opportunities within those
• Assist in implementing the perpetual gathering of community-related intelligence for use in key decision-making by production, programming, and ad sales
• Maintain competitive intelligence and stay abreast of what’s current and relevant in digital content and commerce
• As needed, act as social media manager for WeatherSpy and TBD to create, schedule, and post promotional assets

You have:

• 5+ years successfully executing omni-channel marketing strategies, most recently at a studio or publisher at a brand or agency driving content-driven marketing campaigns
• Deep understanding of social platforms (specifically Instagram, Facebook, Twitter, YouTube, TikTok, and Snapchat) and digital marketing best practices
• Bachelor’s degree required
• Creative thinker, adept brand builder, and culturally savvy
• Analytical powerhouse who derives insights from data, with demonstrable success achieving customer acquisition, revenue and ROI goals
• Effective time management and prioritization skills balanced with meticulous attention to detail
• Adaptive, flexible and collegial attitude, with an ability to work efficiently across teams and seniority levels in a fast-paced environment

About this team:

The social & streaming marketing team works across a number of different brands, platforms, and campaigns to determine marketing strategies; execute on creative, messaging, and deliverables; and report results and insights. Primarily focused on original streaming and social content, our team also has a hand in promotion of each brand’s app, streaming TV marathons and stunts, tentpole editorial initiatives around brand priorities and social holidays, newsletters, and special projects like NFT drops.

We thrive in an environment that values diverse backgrounds, talents, skills, and strengths, encourages creativity and experimentation, and recognizes and rewards the courage it takes to step outside comfort zones in the quest to grow our business.

Our Benefits:

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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