Union Pacific is hiring a multimedia expert to protect and promote the railroad's more than 160-year-old brand, specializing in media relations, social media strategy, executive presentation support, and project management. This role requires a communications professional with demonstrated creativity and expertise in written and verbal communications, who excels at executing a project from concept to conclusion.

To be successful in this role, the manager must be creative and self-motivated, exercise sound judgment and capable of balancing multiple projects with the ability to change direction and quickly respond to crisis situations. Exceptional writing and editing skills are required, as is a passion for storytelling.

The manager will be on call to respond to media inquiries after business hours and on rotating weekends. Travel is required to host media at various locations across Union Pacific's 23-state system, and, in some cases, there will be little notice for crisis response as part of the company's "Go Team."

Union Pacific has a 50% work from home policy. Benefits include a robust 401K matching plan, an employee stock plan (ESP), health, vision and dental coverage, life and disability insurance, wellness programs, adoption/surrogacy assistance, childcare/support services, parental leave, tuition reimbursement and many other valuable benefits. The long list of benefits can be found under the Benefits section on up.jobs (https://up.jobs/why/benefits/index.htm)

Accountabilities

• Harness communication and writing expertise to translate corporate strategies and goals into compelling storytelling shared across a variety of external channels.
• Write and edit various materials including news releases, fact sheets, web content, emails, news stories and other materials as required.
• Collaborate with internal stakeholders to develop messaging that promotes Union Pacific’s brand, creates goodwill and builds understanding of the railroad’s essential role in the U.S.
• Pitch, organize and host media for proactive storytelling opportunities at sites across Union Pacific’s system.
• Respond to reactive media inquiries and crisis situations.
• Provide expert counsel to senior leaders on media strategies and messaging.
• Build and maintain relationships with internal stakeholders, and key journalists.
• Help create and execute Union Pacific’s social media strategy through broad storytelling efforts and content creation, providing effective project management and working with internal clients to achieve best-in-class results.
• Support social media monitoring and response
• Provide executive presentation support.
• Serve as liaison for Mac Network technical support vendor.
• Maintain the company’s Digital Asset Management program.
• Other duties as assigned.

Qualifications

Work Conditions

• 18 years of age or older