Influencer Marketing Specialist Job at Sellmark Corporation
Job Title
: Influencer Marketing Specialist
Department
: Marketing
FLSA STATUS: Exempt
ABOUT SELLMARK
At Sellmark, our goal is to improve the lives of our consumers by providing quality products that promote a healthy outdoor lifestyle, create precious memories and experiences, enhance safety and protection from harm, increase mobility and comfort, maximize performance, and increase accuracy, featuring the latest technologies to better accomplish outdoor activities. Our culture impacts every area of the company and is rooted within every employee from the top down. Across each discipline, every person is encouraged to be their best self. That is why Sellmark is more than just one person, a name on a building, or even just a place where people come to work. It is a place that fosters community, where we live our core values that promote a healthy outdoor lifestyle, and innovation through positive leadership, strong ethics, and unequaled hard work. Within these walls are an environment that demands self and team growth and the utmost respect for our coworkers and customers. This mindset is what drives our company to be an empowering place to work that always strives to maintain a fun, engaging, and collaborative environment. Whether it is through our various Sellmark outings or our impromptu cornhole tournaments at lunch, at Sellmark our culture and outdoor lifestyle are celebrated at every opportunity. The result of this type of environment is a place that every employee is proud to call home.
At Sellmark, our goal is to improve the lives of our consumers by providing quality products that promote a healthy outdoor lifestyle, create precious memories and experiences, enhance safety and protection from harm, increase mobility and comfort, maximize performance, and increase accuracy, featuring the latest technologies to better accomplish outdoor activities. Our culture impacts every area of the company and is rooted within every employee from the top down. Across each discipline, every person is encouraged to be their best self. That is why Sellmark is more than just one person, a name on a building, or even just a place where people come to work. It is a place that fosters community, where we live our core values that promote a healthy outdoor lifestyle, and innovation through positive leadership, strong ethics, and unequaled hard work. Within these walls are an environment that demands self and team growth and the utmost respect for our coworkers and customers. This mindset is what drives our company to be an empowering place to work that always strives to maintain a fun, engaging, and collaborative environment. Whether it is through our various Sellmark outings or our impromptu cornhole tournaments at lunch, at Sellmark our culture and outdoor lifestyle are celebrated at every opportunity. The result of this type of environment is a place that every employee is proud to call home.
POSITION DESCRIPTION
This position will establish and maintain media relationships with industry media and influencers. They will increase the potential for brand awareness, placements, and endorsements through Pro Staff and Experts programs and other celebrity or influencer contacts. The Pro Staff and Experts program manages brand ambassadors and members’ dedication to the promotion of the Pulsar and Sightmark brands. This position will manage Pro Staff members and get them access to the latest products in exchange for promotion, content creation, and brand development in the outdoor and hunting/shooting industry.
ESSENTIAL DUTIES AND TASKS
- Facilitate and coordinate Pro Staff efforts.
- Engage Pro Staff members monthly
- Develop strategy and plan for monthly Pro Staff meetings including up-to-date and relevant content relating to each Pro-Staff’s prospective brand.
- Plan, coordinate, and execute at least two pro-staff in-person events annually for each prospective pro-staff team.
- Assist with tracking testing and evaluation programs, PR and Relationship Building tasks, and analysis.
- Manage Brand Ambassador program including recruitment, product management, and asset deliverables
- Maintain and develop relationships with current and prospective brand ambassadors across various brands.
- Assist with influencer management, strategy, and direction.
- Manage the Master Media Contacts list to ensure accuracy.
- Work with the marketing and creative teams to plan and develop creative content.
- Responsible for marketing the T&E program.
- Support marketing efforts (plans, strategies, etc.) as a team member in every facet—may include but not be limited to tradeshow attendance and setup, media interviews, and public relations efforts.
This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of how each procedure or task is performed. The employee is expected to perform other duties necessary for the effective operation of the department.
EDUCATION AND EXPERIENCE
- Bachelor’s degree required.
- 2 years of industry or related experience is preferred.
QUALIFICATIONS
- Must be proficient in Microsoft Office and social media platforms.
- Willing to undergo and pass a background check and drug screen.
- Experience with mobile app design is preferred
- Excellent time management skills.
- Good communication skills, both written and verbal.
- Positive attitude with a willingness to learn.
- Excellent planning, organization, and time management skills with strong attention to detail.
- Must be able to multi-task and work in a fast-paced environment.
- Must have a high level of integrity and a strong work ethic.
WORK SCHEDULE/HOURS
Main hours are Monday - Friday, 8am - 5pm
Schedules will vary depending on business needs and may entail working nights, weekends, and holidays. Must be flexible to work outside of regular departmental operating hours.
BENEFITS
- Competitive salary based on experience.
- 401k match
- Excellent Medical, Dental, and Vision Insurance.
- Generous paid vacation.
- Company expansion which includes a gym, sauna, wellness center, chiropractor, cafeteria, and event space
- Personal days with a generous holiday schedule
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