IronRod Health is an innovative healthcare software and services company that delivers patient care through telehealth services and technology. Our current service lines include cardiac device implants and remote monitoring, remote physiologic monitoring and mobile cardiac telemetry, all supported via our software solutions. Our mission is to deliver premium care with efficient, timely service to improve patient outcomes while reducing costs and risk for physicians, healthcare systems and insurance companies. We are a young, rapidly growing company, building a championship team and offering exciting professional career opportunities, with competitive pay and benefits. To learn more about the company visit www.ironrodhealth.com.

The Strategic Marketing Leader is responsible for managing the strategic product roadmap, product development, product launch, and product marketing in order to gain maximum benefit from each product. Directs and oversees all aspects of product life cycle management including understanding market demands, technology trends, and the competitive field. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure.

Responsibilities

• Align budgets to support the GTM strategy (working with People Ops to align available spend to priorities)
• Create guidance pack to engage cross-functional teams to align GTM execution to GTM strategy
• Establish governance process to ensure continuous, closed loop end-to-end alignment & results against goals.
• Own & execute GTM strategy and programs to grow pipeline and awareness.
• Drive demand generation and sales enablement programs
• Lead cross-functional teams (Marketing, Sales, Product) to ensure successful execution and key messaging delivered in our programs and events.
• Develop and manage strategic marketing and programs to increase awareness, consideration, business development and scale sales distribution.
• Identify and drive cross-sales opportunities to best serve C-suite clients and decision-makers.
• Lead innovative test and learn programs as part of go-to-market, optimize marketing channel mix and content strategy across digital, marketing materials, advertising, public relations, social media, events, content, conferences, webinars and other marketing channels.
• Leverage data and strategic market insights to ensure relevant prospect engagement programs.

• 
  BS/BA in business administration, marketing and communications or relevant field
• Understanding and experience of modern digital marketing
• 8+ years’ experience in marketing, working with sales and product.
• 3+ years’ experience working within a startup environment, working close with Product.
• A background in marketing to the “physician” population (I.e., Medical device, MedTech, or healthcare experience strongly preferred)
• Proven experience in increasing sales lead generation, net promotion scores, and awareness metrics
• Strong experience setting up and managing CRM systems and other marketing / communication tooling (E.g., HubSpot, MailChimp, etc)
• Strong experience in creating and being heavily involved in go to market strategies.
• Experience working with digital designers in creating internal and external facing content.
• Strong leadership and organizational skills, driven and motivated to work independently.
• Creative/critical thinking and problem-solving skills
• Experience in creating engaging narratives and storytelling.
• Excellent written and oral presentation skills, ability to proofread, appraise and communicate effectively to a number of internal and external stakeholders.
• Detail-oriented with the ability to multi-task and prioritize in a fast-paced environment.
• Up to 25% US travel, promoting IronRod at key exhibitions and meeting key stakeholders.
• You will manage a variety of projects and events and multiple time zones. This may occasionally include working outside the parameters of a normal workweek.
• Ability to deal with ambiguity and a changing state of the needs of the business and market. Has the ability to project manage across multiple deadlines.