Head of Marketing Operations LEGOLAND Discovery Centers North America

Merlin Entertainments North America Hub, 8529, South Park Circle, Suite 200
Orlando, Florida, 32819
United States

This position can be based anywhere in the United States -preferably within driving distance to a US based attraction.

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks, and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

Due to continuing growth and development of Merlin’s attractions and brands on a global scale, we are looking for a Head of Marketing Operations LEGOLAND Discovery Centers North America to join our Marketing team.

About the Role

We are seeking an experienced, innovative, and data-driven Head of Marketing Operations LEGOLAND Discovery Centers to lead the operational strategy and delivery of our 15 LEGOLAND Discovery Centers & LEGO Discovery Centers in North America. As the Head of Marketing Operations LEGOLAND Discovery Centers North America, you will play a critical role in driving key operational marketing synergies, enabling efficient and effective marketing campaigns to deliver budgeted revenue, EBITDA & operational KPI’s across all sites. Compensation for this opportunity is $90K to 110K/year (rate is dependent upon skills and experience related to this opportunity).

About your Job

Operational Strategy:

• Develop and implement comprehensive marketing operational strategies for our 15 LEGOLAND Discovery Centers, ensuring alignment with overall business objectives.

• Identify opportunities for operational improvement and synergies across locations, leveraging best practices and industry insights.

• Monitor and analyze key performance indicators (KPIs) to inform data driven decision-making and drive continuous improvement.

• Ensure operational strategy and marketing strategies are underpinned by research, analysis & guest insight

Marketing Execution:

• Collaborate with cross-functional teams, including PR, eCommerce, social media, schools & groups and creative, to ensure seamless execution of marketing campaigns.

• Oversee the development and execution of local marketing initiatives, driving brand consistency and maximizing impact.

• Manage marketing budgets, ensuring optimal allocation of resources and return on investment (ROI).

• Lead development of North America region specific content and brand storytelling

• Ensure marketing execution is a underpinned by a thorough understanding of market data, guest data, business trends industry trends, the competitive landscape and marketing econometrics

Team Leadership:

• Lead, coach, and develop the marketing operations team and attraction marketing teams, fostering a culture of collaboration, innovation, and accountability.

• Promote a data-driven approach to decision-making, empowering team members to leverage analytics and insights to optimize marketing performance.

• Facilitate ongoing communication and collaboration between marketing operations and other departments, including sales, finance, and operations.

• Enable a culture of learning, development and sharing of best practice across all disciplines including media, PR, schools & groups, digital, annual pass, trade sales and new launch / product delivery

Stakeholder Management:

• Be a key lead contact for LEGO within the North America market

• Build and maintain strong relationships with internal and external stakeholders, including General Managers, regional SLT leadership, specialist function teams and key agency partners.

• Communicate regularly with stakeholders on marketing operations progress, challenges, and opportunities, ensuring alignment and support.

Guest Experience:

• Champion the guest experience, ensuring all marketing operations initiatives are designed to enhance guest satisfaction and drive repeat visitation with the guest insight at their heart.

• Work with LEGO and LEGOLAND Discovery Center brand teams to develop strong new news plans which are underpinned by guest experience and insight

• Work closely with the guest experience operations team to identify and address guest feedback, ensuring continuous improvement in guest satisfaction and NPS.

About You

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

• 8+ years of experience in marketing operations, with a proven track record in developing and implementing operational strategies.

• Strong understanding of the family entertainment, theme park, or related industry.

• Excellent leadership, communication, and interpersonal skills.

• Data-driven mindset with strong analytical and problem-solving abilities.

• Proficiency in marketing technology platforms, including CRM, marketing automation, and analytics tools.

• Ability to travel as needed to support our 15 LEGOLAND Discovery Centers across North America

About the Perks

In return you will find a competitive salary and benefits package including affordable and robust medical, vision & dental plans, company-paid life insurance and 401(k) matching plan offering, free entry to all of our Merlin attractions worldwide - which also extend to family and friends, and much more. In addition, you can expect continued growth of joining an exciting, global organization.

Everyone Matters at Merlin.
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

We want to ensure that everyone has the opportunity to perform their best at interview, so if you have any additional requirements due to ill health or a disability, please contact our friendly team to have a discussion. You can get in contact at NAPeopleHUB@merlinentertainments.biz.

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