Additional Information: This hotel is owned and operated by an independent franchisee, Aqua-Aston Hospitality. The franchisee controls all aspects of the hotel’s employment policies and practices, including the selection and hiring process. If you accept a position at this hotel you will be employed by a franchisee and not by Marriott International.

JOB SUMMARY

The DOSM will have primary responsibility of developing top line revenue for all profit centers (including F&B, Catering, room revenue) by developing strategic plans to generate demand and deploying resources accordingly. Responsible for cultivating relationships in primary, secondary and tertiary markets with brand sales teams, visitors’ bureaus, OTA market managers, industry leaders, community leaders and business leaders.

This position is responsible for hiring, training, leading, motivation and maximizing the performance of the catering and sales team as well the motivation and brand compliance of the entire ADERO team to maximize experience and revenue generation.

As ADERO brand champion, must be able to provide leadership, to the ADERO team members to achieve customer satisfaction and the financial goals of the organization. Serves as the face of the brand within primary market. Frequent engagement with local community, support of active lifestyle and immersion into ADERO brand.

Responsible for ensuring market competitiveness. Must be able to provide market intelligence as it relates to the travel market and its impact on local and regional business opportunity as well as AquaAston Hospitality. Makes recommendations on pricing and channel strategy. This position includes responsibility for demand generation and business development for all profit centers.

• Working with the Marketing Agencies, Marriott International and Public Relations firms, developing the Autograph brand for ADERO.
• Working with leadership and associate team to bring the ADERO brand to life in all aspects of the resort.
• Revenue Generation Collaborates with Marriott Revenue Management support, Field marketing, Aqua-Aston marketing, public relations, revenue, and sales teams to drive revenue for profit centers.
• Leads efforts to cultivate business relationships, participates with closing business, sources new leads.
• Participation and accountability for effective pricing strategies, understanding drivers by season, economy, market segmentation, ADERO brand deliverables and customer satisfaction, ensures demand forecasting and sound revenue practices are in place to maximize yield; identifies ways to grow occupancy, RevPAR, and market share by researching and staying aware of competitor strategies.
• Market Strategy Works closely with Aqua-Aston and Marriott to stay current with industry trends, aware of competitor offerings and develops new offerings to stay current that are on ADERO brand and translate into customer experiences and profitable enterprises.
• Develops property business and marketing plans with marketing leadership to support the property.
• Creates buy in by all stake holders to deliver.
• Strategy Execution Owns the ADERO marketing, business and revenue plans.
• Translates these plans into executable actions for leadership and associate support and execution.
• Driving customer, associate satisfaction, profitability and market share.
• Ensuring these plans and all actions support the ADERO brand.
• Capable of accessing team strengths and opportunities for development to ensure success of these plans.
• Encourage team suggestions, creative thought and ideas to refine and enhance the results of these plans.
• Human Resources Partnering with Aqua-Aston HR and recruiting, build a strong, confident, inspiring sales team.
• Create a cohesive team capable of collaboration and autonomy.
• Empower property sellers to execute to the sales & marketing plans in accordance with the ADERO brand and Aqua-Aston culture.
• Encourage team feedback, hold the team accountable, foster independence and autonomy.

This company is an equal opportunity employer.

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